Company Overview

Our client is a rapidly growing manufacturer within the consumer durables category, recognized for premium craftsmanship, innovative design, and a strong commitment to channel partnerships. The business is scaling nationwide through independent dealers and regional distributors, redefining standards in a multibillion-dollar category historically dominated by legacy brands.

Position Overview

The Vice President of Sales will lead all aspects of the company’s dealer-channel strategy and commercial expansion. This executive will drive new dealer acquisition, strengthen existing partnerships, and build a high-performing national sales organization to deliver profitable growth and market share gains.

Position Responsibilities

Dealer Channel Leadership

• Identify and penetrate white-space opportunities within competing dealer networks.
• Develop and execute a structured conversion and onboarding playbook for target accounts.
• Recruit, onboard, and expand a network of 250+ high-value dealers within 12 months.
• Negotiate preferred or exclusive vendor agreements with strategic regional partners.

Revenue & Margin Growth

• Deliver $20M+ in channel revenue within three years through staged regional-to-national growth.
• Protect healthy dealer margins via pricing discipline, promotional funding, and inventory support programs.
• Establish tiered dealer programs (Silver / Gold / Platinum) with differentiated benefits and incentives.
• Team & Distributor Management
• Build and lead a high-touch national sales team of 8–10 regional managers.
• Strengthen relationships with distributors and buying groups to ensure sell-through accountability.
• Partner cross-functionally with Marketing on dealer-specific campaigns and co-op initiatives.

Competitive Strategy & Market Intelligence

• Equip partners with comparative tools and sales enablement materials to support competitive conversion.
• Host dealer immersion events and product demonstrations to deepen engagement.
• Monitor market activity and competitor programs to inform ongoing strategy adjustments.

Position Qualifications

• 10+ years in dealer or channel sales leadership within consumer durables, outdoor products, or adjacent categories.
• Demonstrated success scaling independent dealer networks and managing distributor relationships.
• Existing relationships with national and regional dealer groups or co-ops.
• Data-driven, analytical, and financially disciplined commercial leader.
• Hunter mentality with strong negotiation and relationship-building skills.

Preferred: Experience working with cooperative retailers, buying groups, or franchise networks.

What They Offer

• Competitive base salary + performance bonus + equity participation
• Entrepreneurial, high-growth environment disrupting a legacy market
• Opportunity to build a national sales infrastructure from the ground up
• Direct partnership with the CEO and executive team

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across marketing, sales, eCommerce, product, data, and technology. With a 98% success rate and 2,500+ client partnerships since 2010, Talentfoot connects brands with transformative leadership. Learn more at Talentfoot.com.

Apply Today

This is a rare opportunity to build and scale a high-impact dealer-channel business in a rapidly growing organization. If you are a proven sales leader with deep channel experience and a passion for creating long-term partner value, please submit your resume and we will be in touch to discuss next steps confidentially.