When it comes to recruiting C-suite-level marketing talent to your organization, you need a marketing executive search firm that knows the marketing world well including all the major players and up-and-coming talent. Your marketing executive search firm should know the most important experiences that today’s marketing executives should have. Recruiting for the modern marketing industry will help to ensure that your marketing needs are met.
Let’s take a look at what the right marketing executive looks like in today’s marketing world and the attributes that your recruiter will look for in candidates.
The Right Marketing Executive
In today’s marketing world, marketing executives really need to have a variety of skills and experience including digital marketing, branding, and performance marketing. Let’s break down these skills and experiences.
Digital marketing is a broad term that is used to describe marketing on the internet. This mainly includes website design, development, and website content. It also includes social media content, blog content, and Search Engine Optimization (SEO). These last three are known as “content marketing.” The right digital marketing executive should have experience creating a content strategy that encompasses all aspects of digital marketing.
Digital marketing is one of the most important aspects that your marketing executive search firm will look for in the candidates they send your way.
Branding is more straightforward. It’s about the persona you want your company to broadcast to the world. From a marketing strategy standpoint, branding is about messaging which can be written, verbal, and visual.
Branding experience is another important factor that your marketing executive search firm will look for in their search.
Performance marketing involves paid advertising through online avenues such as LinkedIn, Facebook, Instagram, and Google. Paid ads can get expensive quickly so you want your new marketing executive to know how to design an effective performance marketing strategy that can be easily managed and tracked.
Your marketing executive search firm should screen candidates for performance marketing experience. They should specifically look for experience in creating and managing paid ad campaigns.
The Boutique Advantage
In searching for your marketing executive search firm partner, you have a multitude of options to choose from. Some agencies will be a small remote team that is hyper-focused on recruiting specific types of marketing executives. Other agencies will be massive and international. In between these two extremes you will find boutique marketing executive search firms.
The advantage of working with a boutique marketing executive search firm is that you get the highly personalized service that you might not get from a large international agency without having to sacrifice the talent pool as you might have with a small remote agency.
Ready to Find Your Next Marketing Executive?
You are ready to grow and you know that means hiring a new marketing executive. The next step is to find the right marketing executive search firm to work with.
Talentfoot should be at the top of your list. Our boutique size means you will get highly personalized service while also having access to one the largest marketing executive talent pools in the recruiting world. Contact us today to get started.