Company Overview
Our client is a founder-led, mission-driven consumer wellness company creating thoughtful, accessible products in a large category where consumer education has not kept pace with consumer need. What began as an entrepreneurial brand has grown into an established organization with national distribution and a strong presence across major retail channels, and its dermatologist-tested products are supported by published clinical studies. The company continues to invest in innovation and operational excellence, and every employee participates in equity. After a period of strong double-digit growth, it plans to roughly double sales over the next several years and is hiring a Director of Media Buying to build the specialized media function behind that growth.
Position Overview
This is an opportunity to build a specialized media function at a high-growth consumer brand. The Director of Media Buying will stand up and run paid media across the platforms where the company invests. Working alongside an established in-house performance marketing team, this leader will build the function that becomes the single source of truth for paid performance. From day one, this leader will build live data visualization and lead regular readouts that share results openly across marketing and leadership. The role is central to the company’s plan to roughly double the business.
Position Responsibilities
- Stand up and manage paid media campaigns across the platforms where the company invests, putting spend to work efficiently against business goals and owning week-over-week execution and optimization.
- Centralize the in-house media function into the single source of truth for paid performance, establishing the operational and reporting discipline the company expects from its in-house marketing team.
- Organize buying and optimization by platform, using deep knowledge of each channel’s levers. Refine the media mix with integrated marketing leadership, who set the overall campaign and media strategy.
- Plan and buy across retail media networks, including Walmart Connect and Target Roundel, to drive sales with national retail partners. Support continued growth on Amazon and other digital channels.
- Stand up live data visualization so the marketing team can see media performance in real time.
- Deliver regular readouts on spend, performance, and learnings, explaining what the data shows and sharing results openly with marketing and leadership.
- Work with marketing leadership to define how return on ad spend is measured and reported.
- Partner with creative, creative operations, and design. Share timely performance insight to shape creative development and help bring new creative into market quickly.
- Coordinate with agency partners as more capability moves in house, keeping ownership of strategy and data within the company.
Position Qualifications
Required:
- A track record of standing up and managing paid media campaigns across major digital platforms.
- 8+ years of experience in paid media buying and performance marketing, with deep, hands-on skill in platform-level buying and optimization.
- Experience building or leading in-house media buying teams at high-growth, digitally led consumer brands on the brand side, including managing agency partners while keeping ownership of strategy and data in house.
- A track record of building live dashboards and data visualization, and of defining and reporting return on ad spend and related performance measures.
- Experience running performance programs, and the ability to explain what the data shows clearly to leadership.
Preferred:
- Retail experience, including retail media networks such as Walmart Connect and Target Roundel.
- A collaborative partner to creative teams who shares data and results openly.
- Financial discipline, directing resources to the highest-impact work, and a willingness to question the status quo and bring fresh approaches.
Call to Action
If you’re ready to build a media function that drives a company’s next phase of growth, we’d like to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills and qualifications match our client’s requirements.
Talentfoot Overview
Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com
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