We are representing an established outdoor brand founded in Australia in 1999. Their growing line of outdoor and garden products are focused on creating high-quality, problem-solving products that help customers make the most of their outdoor spaces. They are a digitally led consumer brand with a strong focus on product quality, customer experience and sustainable growth.
The company expanded into the U.S. in 2019 and the business is entering an important next stage of scale. We are continuing to grow our direct-to-consumer business while expanding into priority U.S. regions, developing new products and building a wholesale and retail channel.
Responsibilities
eCommerce & Website Execution
•Support the day-to-day management and optimization of the Shopify store, translating agreed eCommerce and marketing priorities into accurate onsite execution.
•Maintain an organized site plan so products, campaign and customer support updates are reflected on the website accurately and with the best customer experience in mind.
•Monitor onsite navigation, product discovery, merchandising and mobile experience, escalating issues and recommending practical improvements.
•Support Amazon storefront and product-page coordination where required, with a focus on accurate content, merchandising and conversion.
Conversion Rate Optimization & Landing Pages
•Set up and run A/B tests across page layouts, calls-to-action, merchandising and messaging, documenting results and learnings.
•Set up, test and optimize upsell and cross-sell features on site, such as product recommendations, bundles and cart add-ons.
•Brief and coordinate landing pages with web developers and designers, pulling together the copy, creative and product assets needed from the relevant Marketing and Product owners.
New Product Launches
•Coordinate the website requirements for new product launches, acting as the executional bridge between Product and Marketing and ensuring all onsite elements are ready for go-live.
•QA product pages before go-live, checking content, links, imagery, pricing, variants, merchandising and the overall customer journey.
Campaign Launches
•Brief the web development team on each campaign launch, including offers, merchandising, banners and page updates, and coordinate timelines so everything is ready for go-live.
•Coordinate campaign and landing-page content requirements with the Marketing Manager, ensuring approved copy, creative and product assets are supplied for implementation rather than writing campaign or product copy directly.
•QA the full campaign journey on site, from landing page through to checkout, making sure discounts and offers work correctly before launch.
GEO & On-site Content
•Publish and update approved on-site content across product, collection and informational pages, including metadata, headings and internal links.
•Support GEO initiatives, such as structured content and FAQs, as AI search and product discovery evolve.
Reporting
•Track conversion rate, revenue per session, average order value and funnel performance using GA4 and Microsoft Clarity, and flag material changes, issues or opportunities.
•Compile campaign, product launch and monthly website performance reports, including A/B test results and key learnings.
Qualifications
•Approximately 3 years of experience in eCommerce, digital merchandising, website coordination or a related digital role, ideally within a DTC or consumer business.
•Hands-on experience with Shopify at admin level (no coding required); experience with a comparable eCommerce platform will also be considered.
•Experience with CRO and A/B testing tools such as Intelligems or ABConvert is a plus.
•Experience with Amazon Seller Central is a plus.
•Experience briefing and coordinating with web developers and designers.
•Working knowledge of GA4 and an interest in customer behavior tools such as Microsoft Clarity.
•Strong organizational skills and attention to detail, with the ability to manage multiple stakeholders and launch timelines.
•A collaborative, curious and proactive working style, with the ability to execute independently within clear priorities.