Our client is a rapidly growing consumer products company transforming the personal care industry through innovative, plant derived wellness solutions. With a mission rooted in education, accessibility, and empowering consumers, the organization has built a strong presence in the retail market while challenging traditional approaches to personal care. Its collaborative, purpose driven culture encourages creativity, accountability, and a commitment to making a meaningful difference in consumers’ lives. As the company continues to expand its retail footprint, they are seeking a Senior Director of Sales to accelerate growth across the Drug and Grocery channels.
Position Overview
This is an exciting opportunity to join a mission driven consumer products company at a pivotal stage of growth. The Senior Director of Sales will play a critical role in driving profitable revenue growth, expanding market share, and strengthening relationships with leading Drug and Grocery retailers. Reporting to the Senior Vice President of Sales, this leader will oversee a high performing team, guide strategic account planning, and influence key decisions across distribution, pricing, promotions, and retail execution. With significant visibility across senior leadership and the opportunity to shape channel strategy, this position offers the chance to make a measurable impact on the company’s continued expansion.
Position Responsibilities
- Lead the development and execution of strategic business plans across Drug and Grocery retail accounts, driving revenue growth, market share, distribution, and profitability
- Coach, mentor, and develop a team of sales professionals, establishing clear performance expectations and supporting ongoing professional development
- Build and strengthen relationships with key retail partners, buyers, and decision makers to identify opportunities and support long term growth
- Oversee joint business planning, annual agreements, customer negotiations, and strategic initiatives that deliver value for both the organization and its retail partners
- Leverage consumer insights, category trends, syndicated data, and retailer performance metrics to identify growth opportunities and develop compelling sales strategies
- Guide decisions related to pricing, promotional investments, merchandising, and trade spending to maximize profitability and return on investment
- Monitor sales performance, forecasting accuracy, and key business metrics, implementing action plans to address performance gaps and achieve growth objectives
- Partner with Marketing, Finance, Demand Planning, eCommerce, and Operations to ensure alignment and execution of customer and channel strategies
- Lead the development of persuasive sales presentations, category growth stories, and business reviews that influence retailer decisions
- Foster a collaborative, accountable team culture focused on continuous improvement, talent development, and delivering measurable business results
Position Qualifications
Required:
- Demonstrated track record of driving profitable sales growth, expanding market share, and consistently achieving revenue objectives within the consumer packaged goods industry
- A minimum of 10 years of progressive CPG sales experience, including at least 5 years of people leadership experience
- Proven experience managing annual sales portfolios exceeding $30 million, with a strong understanding of major retail accounts and channel dynamics
- Experience developing and executing strategic business plans, negotiating annual customer agreements, and managing retail relationships within Drug, Grocery, or related channels
- Strong financial and analytical acumen, including experience with trade spending, promotional effectiveness, category insights, and account profitability
- Demonstrated success building, coaching, and developing high performing sales teams
Preferred:
- Experience working with leading national Drug and Grocery retailers, including an understanding of buyer expectations, merchandising strategies, and promotional planning
- Bachelor’s degree in business, marketing, or a related field, or equivalent professional experience
Additional Details
- Remote work environment
- Travel expectations of approximately 10% to 25%
- Opportunity to join a growing, purpose driven consumer products organization
- Significant exposure to senior leadership and cross functional business partners
If you’re passionate about building strong retail partnerships, developing talented sales teams, and driving meaningful growth within the consumer products industry, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.
Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.