Company Overview

Our client is a purpose-driven, family-owned leader in the premium home care and consumer durables space, with a legacy spanning nearly 150 years of innovation and a mission rooted in helping families enjoy the moments that matter most. Recognized with multiple Vendor of the Year awards from major retail partners across mass, DIY, eCommerce, and broadcast channels in both the US and Canada, the company has built a reputation for delivering consumer-centric products that combine cutting-edge engineering with genuine care for the families who use them. A company of conviction as much as commerce, they have donated more than $45 million to charitable initiatives supporting animal welfare, demonstrating a deep commitment to social responsibility that resonates throughout the culture. As the company accelerates its global footprint across North America, Europe, and beyond, they are seeking a Sr. Director of Global Demand Generation to architect and lead their demand strategy into the next era of growth.

Position Overview

This is a rare opportunity to own the full demand generation engine for a globally recognized, category-leading brand. As Sr. Director of Global Demand Generation and head of the Demand Generation Center of Excellence (COE), you will define and drive paid, owned, and earned media strategies across every channel, market, and customer journey, with direct influence over how the brand shows up across brand media, retail media, performance marketing, PR, social, and influencer ecosystems worldwide. With high visibility across the C-suite and direct partnership with regional GMs and cross-functional leaders, your work will tangibly shape revenue growth, brand equity, and market presence at a global scale. Three compelling reasons to consider this role: first, you will be building the global demand playbook from a position of strategic authority, setting the standards that regional teams across North America, EMEA, APAC, and LATAM will follow; second, you will lead a well-resourced organization with significant agency partnerships and a sophisticated martech stack, giving you the tools to do your best work; and third, this role sits at the intersection of brand and performance, offering the breadth and depth that propels career-defining leadership experiences.

Position Responsibilities

• Define and lead the global demand generation vision and roadmap, aligning paid, owned, and earned media strategies with corporate growth objectives and regional go-to-market priorities.

• Architect and evolve full-funnel, integrated media strategies across brand, retail, performance marketing, PR, social, and influencer channels, driving both demand creation and demand capture across all markets.

• Lead and inspire a global community of regional Demand Generation leaders (dotted-line), establishing playbooks, benchmarks, and performance standards that elevate execution across every region.

• Oversee all major global agency partnerships, ensuring accountability, innovation, financial stewardship, and operational efficiency through rigorous performance management.

• Collaborate with Sales, Product Marketing, the Amazon COE, Customer Experience, and Analytics teams to ensure media investment decisions are grounded in consumer insights, business KPIs, and commercial priorities.

• Drive a structured learning agenda, including a visible roadmap of scalable media tests that advance measurement sophistication and channel mix optimization.

• Apply advanced measurement frameworks (MMM, MTA, incrementality testing, attribution modeling) to connect media performance to business outcomes including sales, share, and category growth.

• Lead the evaluation and implementation of demand generation technology, including CDPs, DSPs, DCO tools, retail media management platforms, and AI-enabled planning and optimization capabilities.

• Act as an internal and external thought leader on demand generation, media innovation, and consumer engagement, championing cohesive storytelling across brand and performance channels.

Position Qualifications

Required

• A proven track record of building and scaling global demand generation programs that deliver measurable impact on brand awareness, conversion, and revenue growth across omnichannel retail environments.

• A minimum of 15 years of progressive leadership experience in media, demand generation, or growth marketing, with a global remit spanning multiple regions.

• Deep expertise across paid, owned, and earned media channels, including dynamic/performance social, retail media, influencer ecosystems, PR, and brand media, with hands-on experience managing complex, multi-market media environments.

• Demonstrated command of advanced measurement methodologies (MMM, MTA, incrementality testing, cohort analysis, brand lift studies) and experience tying media investment directly to business KPIs.

• Strong track record leading or partnering with global media, creative, PR, and influencer agencies, including contract negotiations, performance scorecards, and innovation acceleration.

• Proven ability to lead and influence in global, matrixed organizations, driving alignment across regional leaders, C-suite executives, and cross-functional stakeholders without direct reporting authority.

Preferred

• Experience in consumer durables, household products, electronics, or CPG with complex retail and eCommerce distribution models, including DTC-to-omnichannel transitions.

• Working knowledge of regional media ecosystems, including key digital platforms across APAC, EU privacy frameworks (GDPR), and global ad verification tools.

• Experience building or scaling global Centers of Excellence, internal media capabilities, or hybrid internal/agency operating models.

• Prior leadership of global brand launches, category growth initiatives, or new-country market entries.

Apply Now

If you are ready to make an impact and take your career to the next level, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.