VP of eCommerce

Company Overview

Our client is a well-established national B2B distributor, recognized as a leader in its market and serving customers through an omnichannel model. The company has built a culture centered on customer success, continuous improvement, and data-driven decision making. As the company invests in digital transformation and sustainable commercial growth, it is seeking a VP of eCommerce to unite brand strategy and demand generation and deliver a consistent, high-performing experience across every customer touchpoint.

Position Overview

This is a rare opportunity to own the full marketing engine of a national B2B distributor at a pivotal point in its digital growth. You will report directly to the President and work with the senior leadership team. You will build and lead a cross-functional team spanning performance marketing, brand, content, social media, and CRM, with full ownership of the marketing budget and accountability for revenue impact. You will lead the digital transformation of marketing, shaping the company’s investment in CRM, marketing automation, personalization, and AI-enabled tools. The role is on-site in the Midwest one week a month, and offers a leader the platform to define how the business grows and to expand their impact as it scales.

Position Responsibilities

  • Develop and execute an integrated marketing strategy aligned with company objectives, owning brand growth, demand generation, customer acquisition, and revenue performance.
  • Partner closely with the President and senior leadership team to align marketing priorities with the broader business strategy and growth objectives.
  • Build, lead, and develop high-performing teams across performance marketing, brand management, campaign management, content, social media, and CRM to support scalable growth.
  • Own branding, content, lead generation, and performance marketing across SEO, paid search, shopping, display, retargeting, email, social, print, and partnerships, connecting brand-building activity with measurable commercial outcomes.
  • Optimize the customer journey across digital and physical touchpoints to deliver a consistent, effective omnichannel experience.
  • Lead digital transformation within marketing, advancing the use of CRM, CMS, web analytics, marketing automation, personalization, and emerging technologies to improve performance and efficiency.
  • Manage marketing budgets, forecasting, and investment allocation with disciplined, ROI-focused steering of spend.
  • Establish a rigorous KPI and reporting framework, including test-and-learn practices, that turns data, market research, competitive insight, and customer feedback into actionable recommendations for senior leadership.
  • Collaborate with Data Analytics, Creative, Engineering, Merchandising, Product Management, Sales, and Finance, and manage agency and platform partners, to ensure seamless execution across the full customer journey.
  • Define marketing processes, frameworks, and best practices that drive consistency across channels, and continuously adapt strategy to market trends, platform updates, and competitive dynamics.

Position Qualifications

Required:

  • A proven track record of developing and executing integrated, omnichannel marketing strategies that connect brand-building with measurable commercial results, including delivering against ROI, growth, and customer acquisition targets.
  • A minimum of 10 years of progressive marketing experience, including significant leadership in brand strategy, performance marketing, and digital or eCommerce growth.
  • A minimum of 5 years of people leadership experience building and developing high-performing marketing teams, paired with a hands-on approach to execution.
  • Demonstrated expertise in branding, content marketing, lead generation, and performance marketing across SEO, paid search, shopping, display, retargeting, email, and social platforms.
  • Ability to work remotely and travel to the Midwest one week per month.

Preferred:

  • Experience leading marketing in a B2B environment.
  • Familiarity with GA4, Power BI, SQL-based reporting, CRM, CMS, and marketing automation platforms, including experience selecting or implementing new marketing technologies and AI-enabled solutions.
  • Bachelor’s degree in Marketing, Business Administration, eCommerce, or a related field, or equivalent experience; an advanced degree is a plus.

Call to Action

If you are ready to lead marketing and digital growth for a national leader in its industry, we would like to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.

Talentfoot Overview

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com

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