Our client is an education technology company helping professionals grow their skills and advance their careers through lifelong learning. Their fully remote team has earned national recognition as one of the best places to work, with repeated top rankings among education and training employers, midsize workplaces, and workplaces for women. The culture is tight knit and collaborative, built on curiosity, a love of learning, a drive to solve complex problems, and plenty of laughter along the way. With a thriving consumer subscription business, a growing institutional opportunity, and a modernizing data and technology foundation, the company is seeking a Vice President of Marketing to lead its marketing organization into the next phase of growth.
Position Overview
This is a rare chance to shape both the results and the operating model of a modern marketing organization during a pivotal stage in the company’s growth. As a member of the executive team, you will set the strategy that scales a proven consumer subscription business while building the enterprise marketing engine that will support new products, buyers, and markets. You will also lead a meaningful transformation in how marketing operates, bringing AI, automation, and stronger data infrastructure into the team’s everyday work so that talented marketers can spend more time on strategy and growth. Partnering closely with leaders across Brand, Sales, Revenue Operations, Product, Data, and the business units, you will have broad visibility and a direct influence on where the company goes next. This fully remote role is open to candidates based anywhere in the United States, with occasional travel for company and leadership gatherings.
Position Responsibilities
- Lead the strategy for sustained consumer subscription growth through disciplined channel optimization, a balanced multichannel mix, and thoughtful expansion into new acquisition opportunities.
- Build and lead the enterprise marketing function within a unified team that shares channels, budget, and resources across consumer and institutional audiences, including demand generation, campaign frameworks, and channel strategy.
- Partner with Revenue Operations and Sales to strengthen pipeline processes, shared infrastructure, and measurement.
- Advance the marketing technology stack, data architecture, and AI driven automation in partnership with Revenue Operations and Data, bringing a strong marketing voice to decisions on tools, vendors, and governance.
- Champion the integration of AI across marketing systems, workflows, and decision making, delivering measurable progress within the first year.
- Collaborate with the brand leader to ensure channels, campaigns, and customer touchpoints are ready to support an evolving brand strategy.
- Guide content strategy across campaign messaging, thought leadership, demand generation content, and sales enablement.
- Own the marketing budget across all lines of business, allocating investment strategically to maximize return on performance and growth spend.
- Establish strong partnerships and shared accountability with business unit leaders and cross functional teams.
- Lead and develop an experienced, high performing marketing team, supporting their growth and guiding them through change.
Position Qualifications
Required:
- A proven track record of driving measurable revenue growth as a senior marketing leader, including a VP level or higher role on an executive or senior leadership team.
- Significant progressive marketing leadership experience across both consumer subscription or SaaS businesses and B2B enterprise or institutional environments, with real depth on the enterprise side.
- Fluency in subscription economics, including CAC, LTV, payback period, churn, and retention, along with experience managing multimillion dollar marketing budgets and demonstrating ROI.
- Deep expertise across paid search, paid social, lifecycle, SEO, direct mail, and partnerships, as well as building B2B demand generation, ABM, and content driven pipeline programs.
- Experience leading marketing through a significant operational or technological transformation, with a practical, AI forward point of view and strong command of modern martech, data, and attribution.
Preferred:
- Experience guiding marketing through a major brand evolution while treating brand and performance as complementary.
- A collaborative leadership style that builds trust across functions, thrives in a matrixed remote environment, and is comfortable with ambiguity and change.
- A strategic, data informed decision maker who moves with urgency and raises the bar for the people around them.
If you’re ready to lead a marketing organization through its most exciting chapter yet, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills and qualifications match our client’s requirements.