11 Successful Digital Marketing Recruitment Strategies
The digital marketing recruitment process is a critical success factor for any digital marketing agency. It can be difficult to find the right people, especially when you’re looking for digital marketing talent. In this blog post, we’ll share 11 successful digital marketing recruitment strategies that will help you recruit more successfully and build your team!
Keep Your Hiring Funnel Top of Mind
You need to always be thinking about the best ways to source, engage, and recruit prospective candidates for digital marketing roles at your company. You can utilize automated applicant tracking systems that give you a searchable pool of active candidates who are actively job-seeking.
Develop Your Employer Brand
You want to ensure that your hiring funnel is promoting a consistent message to applicants across all your digital channels. This will allow you to market yourself as an attractive place to work, and position you as a leader in the industry.
Streamline Candidate Engagement
To get the most out of your applicant tracking systems, you need to have a system in place to log and track interactions with your active applicants. This will allow you to ensure that all of your hiring managers are following a consistent process with their candidates.
Highlight Company Culture
As you grow, it is important for potential employees to get a feel for what life will be like at your company. Social media and a strong company blog can help you share team member stories, allowing potential digital marketing recruiting candidates to connect with your employees and to get a feel for your company culture.
Establish a Career Page
A strong digital presence is essential as you grow from startup to established business. Ensure that interested applicants always have easy access to your company’s career page, which should promote the position that they are applying for and other positions you may have available.
Share Success Stories
As your company continues to grow, highlight your successes with potential employees by putting a human face on them. Allow current team members to share their experience working at your organization through blog posts on your company blog, LinkedIn posts, or even videos on YouTube .
Constantly Seek Talent
Once you have your applicant tracking system in place, it is important to consistently be in digital marketing recruiting mode as you seek out fresh talent. Attend job fairs, conferences, and other networking events to stay ahead of the curve when looking for great people.
Tell your story
There is a lot of noise in the marketplace, so it’s important that you have a consistent message to get across to potential employees through various channels. Whether it be online advertising, paid social media posts, or on your company blog, ensure that you are telling a compelling story about why great talent should want to work for your company.
Be a Resource
As you begin to build relationships in the market, be sure that potential employees see you as a valuable resource when it comes to learning about what’s going on in the industry and how they fit into the broader scope of things. Regularly share blog posts on LinkedIn or Twitter where you outline the latest industry trends, and encourage your employees to do the same.
Don’t Wait for Applicants
The key to a successful digital marketing recruiting strategy is to never wait on applicants. You should always be actively engaging with potential employees by showing up at job fairs and conferences and online via LinkedIn, Facebook, and even Twitter.
Hire a Digital Marketing Recruiter
This last strategy is ideal for companies that are either struggling to find top digital marketing talent on their own or do not have the in-house HR team to successfully hire for the positions you need to grow and to be successful. Hiring a digital marketing recruiter will give you instant access to a deep talent pool of top digital marketing talent, and will take a lot of stress from your agency.
If you feel that this last strategy applies to you or if you are interested in experiencing a faster and more efficient digital marketing recruiting process for your digital marketing talent needs from temps and contract staff all the way to up c-suite, contact Talentfoot today. Our boutique size allows us to provide your agency with personalized and professional care, without sacrificing on the quality of talent we send your way.