Personalizing your digital recruitment strategy is the best way to see results. Just how do you do that? Keep reading.
First, you should know that you don’t want to just recruit a candidate, you want to nurture a relationship with them. You want to personalize their next steps, and get to know them both professionally and personally. This is how you build long-term relationships with your candidates. You also want to personalize your company’s brand.
Let’s explore these 5 ways to personalize your digital recruitment strategy.
Nurture Your Candidate
Since you are looking to make a long-term investment in your candidate, you want to go beyond the basics. You want to get your candidate engaged with your company’s mission and vision. Provide them access to information about your company culture, products, services, etc. The key is to get your candidate interested in what you have to offer, so that they will continue looking into your company.
Personalize Their Next Step
Personalizing your candidate’s next step is how you make them feel like they are your top choice. Whether or not that’s the case, when you personalize their next step you will see your candidate shine in their best selves during the interview process. You can do this through a personalized information package created specifically for them and the role you want them to play in your company or through an invitation to shadow your executives. However you choose to personalize their next step, it will signal to the right candidate that you want them.
Get to Know Them Both Professionally and Personally
Personalizing your digital recruitment strategy is not only about the items listed above, it’s also about getting to know your candidate personally. By doing this you will begin to build trust with your candidate and they will be more likely to take a chance on your company. Just remember to never go overboard.
Nothing is more off-putting than getting bombarded with personal questions by someone you don’t know. You want to first build that relationship with them professionally before you get into the nitty gritty details about your candidate, like their favorite sports team or what their ideal vacation would entail.
Build Long-Term Relationships
Rewinding back to the beginning, you are not just looking for people to fill your open positions. You are looking to find long-term employees who will help your company grow.
This is where personalizing your digital recruitment strategy makes all the difference. By nurturing these candidates every step of the way, by getting to know them not just as a candidate but as a person, and by providing them with the tools they need to excel during their interview process, you will see long-term results.
Building long-term relationships means that should you lose out on that first opportunity, chances are that they will take another look in the future when another opening arises.
Personalize your Company’s Brand
Finally, you want to make sure that your brand is being presented in the best way possible. This means having a clear recruiting message and avoiding things like spelling and grammatical errors on any of your digital platforms.
You want to personalize your company’s social media content. Shoot real-life video testimonials of how employees feel about working at your company, and request to do the same with your clients. This will add a more human and honest look to your online brand presence, something that is valuable to those looking to work for and with your company. Your digital recruitment partner can help if you are not sure where to start with your company’s digital presence.
Need Help With Your Digital Recruitment Strategy?
When it comes to digital recruitment, nothing beats having a top-notch digital recruiting partner. If you want to personalize your digital recruitment strategy and see better results through better candidates – Talentfoot can help. Our boutique size means we can provide ultra-personalized service without sacrificing on top tier digital marketing talent. Contact us today to Hire Today.
