Our client is advancing the future of healthcare through an AI powered data platform that uncovers the underlying factors that shape human behavior. By revealing the beliefs, barriers, and motivators that influence health outcomes, the organization delivers intelligence that helps improve clinical trial design, enhance care delivery, and strengthen public health strategies. Its work centers on bringing the human side of healthcare into focus and equipping leaders with tools that are personal, precise, and effective. The company is seeking a Senior Product Marketing Manager who will help propel this mission forward by shaping the narrative and supporting strategic growth initiatives.

This opportunity offers the chance to work closely with senior leadership to refine the go to market story and support founder led sales. The role begins with a core set of high impact initiatives and expands into broader ownership of product marketing across a portfolio of solutions that integrate behavioral, clinical, and conversational data. It is an ideal role for someone who thrives in a dynamic environment, enjoys building structure, and wants to play a meaningful part in how innovative products reach the market.

**Preference for Washington DC metro based talent or east coast**

Responsibilities

• Develop and refine clear and compelling narratives and value propositions for a suite of complex data and technology products
• Translate analytical and scientific concepts into accessible stories for diverse healthcare audiences
• Ensure alignment and consistency across sales materials, marketing assets, and executive communications
• Partner with senior leaders to support enterprise and public sector sales conversations
• Create and manage high quality sales enablement assets including presentations, one pagers, product briefs, and competitive insights
• Strengthen messaging using insights from live sales conversations and evolving market needs
• Shape the external point of view through research informed content and thought leadership
• Support executive visibility through events, webinars, panels, and strategic communication opportunities
• Lead targeted marketing efforts that directly support active sales priorities
• Plan and execute focused marketing programs such as webinars, events, and partnership driven initiatives
• Establish foundational processes, templates, and tools for a growing product marketing function
• Contribute to longer term strategy related to portfolio level positioning and market engagement

Qualifications

Required

• Proven success in product marketing or strategic marketing roles within healthcare, health technology, or B2B AI or data environments
• Six to ten years of progressive experience supporting complex, high consideration products for enterprise or public sector buyers
• Ability to articulate nuanced technical concepts in a clear and compelling way
• Comfort operating in ambiguity with a talent for creating structure
• Exceptional written communication and storytelling abilities

Preferred

• Experience supporting founder led sales environments
• Familiarity with positioning for analytical or data intensive products
• Ability to influence cross functional partners and build effective relationships
• A learning oriented mindset with adaptability and strong problem solving skills

If you are motivated by the opportunity to shape strategy, influence how innovative products reach the market, and contribute to a mission focused on improving healthcare outcomes, we encourage you to express interest in this role. A member of the Talentfoot team will contact you if your experience aligns with the requirements.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a strong history of advancing growth, innovation, and profitability. Since 2010, the firm has partnered with more than two thousand five hundred companies and maintains a ninety eight percent client success rate. Learn more at Talentfoot.com

COMPANY OVERVIEW

Our client is a long-standing, mission-driven consulting and managed services partner helping colleges and universities modernize their technology and operations. Founded over 30 years ago and trusted by 1,000+ institutions globally, the firm is known for pairing deep higher education domain expertise with practical, outcomes-focused delivery. As the organization grows (including through strategic acquisitions), they are looking for an SVP to scale delivery excellence, mature operational rigor, and evolve the next generation of SaaS consulting services.

POSITION OVERVIEW

This executive role offers the opportunity to lead and mature a rapidly growing SaaS consulting delivery organization supporting enterprise-scale transformations across higher education. You will own the operating model for delivery and the PMO, bringing structure, repeatability, and quality while preserving a culture rooted in trust, collaboration, and client service. The “position sizzle” is real: you will shape how services are delivered at scale, build new offerings adjacent to the core portfolio, and partner closely with senior stakeholders to drive client outcomes and profitable growth. With strong performance, this role has the visibility and influence to evolve into broader enterprise leadership as the organization continues to expand its SaaS footprint.

POSITION RESPONSIBILITIES

• Lead the SaaS consulting delivery and PMO functions, setting strategy, operating cadence, and performance expectations across the portfolio.
• Build and execute a scalable delivery model that supports SaaS implementations, optimization engagements, and ongoing managed/continuous services.
• Mature delivery frameworks, methods, and governance to drive consistency, quality, and predictable outcomes across engagements.
• Establish and monitor delivery KPIs, dashboards, and operational reviews, using data to improve margin, throughput, and client satisfaction.
• Own resource planning, utilization, capacity modeling, and skills alignment to ensure the right talent is deployed at the right time.
• Identify, build, and launch new services across adjacent technologies and evolving client needs, in partnership with commercial leadership.
• Partner with strategic software and ecosystem partners (including “prime” relationships) to align delivery models, planning, and shared customer success.
• Lead, coach, and develop senior leaders and managers, strengthening accountability while maintaining a people-first environment.
• Serve as an executive sponsor for key client relationships, proactively managing risk, escalation, and long-term partnership growth.
• Collaborate cross-functionally with Finance, Sales, Marketing, and internal operations to support forecasting, profitability, positioning, and scalable systems.

POSITION QUALIFICATIONS

• Required: Demonstrated track record of scaling and improving SaaS or ERP consulting delivery, including measurable improvements in delivery consistency, quality, and operational performance.
• Required: A minimum of 10–15 years of progressive leadership experience in consulting and delivery organizations serving higher education, or a combination of education and experience providing equivalent knowledge.
• Required: Senior leadership experience (VP level or above) leading multi-team delivery organizations and/or large-scale SaaS implementation portfolios.
• Required: Deep expertise in higher education ERP delivery models and cloud/SaaS transformations; direct experience with Ellucian platforms (Banner, Colleague) is strongly preferred, with consideration for comparable higher ed ERP ecosystems.
• Required: Proven ability to build and mature PMO capabilities, delivery governance, process optimization, and metric-driven management.
• Preferred: Experience in a midsized, high-growth environment, including private-equity-backed or similarly performance-oriented operating contexts.
• Required: Strong financial and operational acumen, including forecasting, capacity planning, utilization management, and margin awareness.
• Required: People-first leadership style with strong executive presence, high integrity, and a collaborative approach to leading through change.

If you’re ready to make an impact and take your career to the next level, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills and qualifications match our client’s requirements.

TALENTFOOT OVERVIEW

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com

About Our Client

Our client is a global leader in intelligent access solutions, empowering tens of millions of homeowners, businesses, and communities with technology that makes everyday life simpler and more secure. Backed by a world-class private equity firm and recognized as one of the most trusted names in the consumer durables and IoT space, this organization has earned a reputation for engineering excellence and a deep commitment to customer-centric innovation. With flagship products found in more than 51 million homes and a mobile platform relied upon by over 14 million users every day, the company operates at a remarkable scale while maintaining a culture rooted in collaboration, inclusion, and continuous improvement. As they expand their retail channel footprint and accelerate new product adoption, they are seeking a dynamic go-to-market leader to help shape the next chapter of their growth story.

Position Overview

This is a rare opportunity to sit at the strategic intersection of business development, channel management, and data-driven commercial execution for a household name in the IoT and smart home space. As a senior go-to-market leader for the Retail Channel, you will own the full channel P&L and shape strategies that drive sell-in, sell-through, and sustained market share growth across key retail partners. Your work will carry significant executive visibility, with direct influence on how some of the world’s most recognized consumer brands reach and resonate with their end customers. Three things make this role particularly compelling: the chance to build and own scalable GTM frameworks that become institutional best practices; the ability to work cross-functionally with product, supply chain, and sales operations at a company with the resources and ambition to execute at scale; and the opportunity to grow into broader commercial leadership within an organization that rewards results and initiative.

Position Responsibilities

• Design and execute comprehensive go-to-market channel strategies for the retail business unit, driving performance across sell-in and sell-through metrics and increasing market share with key customers and partners.

• Lead the analysis and deployment of strategic initiatives, from audience segmentation and brief creation through cross-functional execution, and communicate effectiveness against measurable business goals.

• Develop compelling value propositions and selling narratives for new product launches that clearly articulate business value to retail partners and align with their growth objectives.

• Own the channel P&L and collaborate with supply chain, product, and sales operations partners to build and manage accurate budgets and sales forecasts by segment and customer.

• Synthesize cross-functional go-to-market planning for new and existing products, ensuring commercialization alignment that optimizes revenue and margin performance.

• Analyze competitor behavior and market dynamics to identify opportunities for continual improvement and to refine GTM strategies in real time.

• Build and maintain strong relationships with retail customers and channel partners, cultivating a deep understanding of their needs and aligning business priorities accordingly.

• Deliver data-driven insights and strategic recommendations to senior and executive leadership to accelerate achievement of channel revenue goals.

• Document customer growth strategies, targeting approaches, and product launch plans to guide and align cross-functional planning efforts.

Position Qualifications

Required:

• A demonstrated track record of driving measurable revenue growth and channel performance within complex, matrixed organizations.

• A minimum of 7 years of experience in business development, marketing, or sales, with at least 5 years focused on retail channel strategy and planning.

• Proven expertise in data visualization tools such as Power BI, Tableau, or SAP Analytics Cloud, with the ability to translate data into clear strategic recommendations.

• Strong financial acumen with demonstrated experience managing a channel P&L, forecasting, and budgeting.

• Proven ability to lead cross-functional initiatives with a bias toward action and the initiative to build best practices where none yet exist.

Preferred:

• MBA or advanced degree in Business, Marketing, Finance, or a related field.

• Experience within the Consumer Durables or IoT product space, with an understanding of retail channel dynamics and partner ecosystems.

• Comfort with basic statistical testing and fast-paced, data-driven decision making in environments where priorities can shift quickly.

If you are ready to make an impact and take your career to the next level, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com

Our client is a high-growth, mission-driven digital marketplace transforming how consumers compare and purchase insurance across pet, travel, renters, auto, life, and additional categories. Growing rapidly, the company operates as a sophisticated performance engine—leveraging SEO, conversion rate optimization, affiliate partnerships, and performance marketing to drive qualified demand at scale. As the business expands into adjacent financial products and broader consumer financial solutions, they are seeking a Business Operations Manager to help architect the operational infrastructure required for disciplined, scalable growth.

This is a high-visibility, execution-critical role reporting directly to the Co-Founders. The Business Operations Manager will sit at the operational center of the organization—ensuring projects ship on time, vendor performance is tightly managed, reporting is decision-grade, and internal systems scale alongside revenue growth. This role offers three compelling career accelerators: direct founder partnership in a rapidly scaling business, ownership over cross-functional operational rigor in a performance-driven environment, and the opportunity to architect the systems that enable expansion from mid/high 7-figures toward 8–9 figures in revenue. For an operator who thrives in high-accountability environments and enjoys turning complexity into structure, this is a meaningful ownership opportunity with enterprise-level impact.

Position Responsibilities

• Establish operational clarity across initiatives by defining prioritization, timelines, ownership, and measurable outcomes to ensure leadership has real-time visibility into execution progress.

• Replace informal coordination with structured execution frameworks that drive on-time delivery without introducing unnecessary bureaucracy.

• Serve as the operational bridge between leadership and outsourced web development partners—translating revenue priorities into clear roadmaps and holding vendors accountable to KPIs, quality standards, and delivery timelines.

• Proactively identify execution risks that could impact traffic, conversion performance, partner relationships, or revenue outcomes.

• Own the integrity of business reporting across traffic, lead flow, funnel performance, affiliate revenue, and partner economics—ensuring leadership decisions are grounded in reconciled, trustworthy data.

• Design and implement scalable dashboards and executive-level reporting frameworks that surface trends, anomalies, and operational inefficiencies.

• Architect and refine internal workflows and SOPs across content publishing, affiliate tracking, compliance, partner onboarding, and product launches.

• Reduce manual processes and recurring operational friction by evaluating and implementing appropriate systems and tools.

• Support evaluation and launch of new affiliate and distribution partnerships by modeling operational requirements, revenue implications, and execution benchmarks prior to go-live.

• Ensure operational infrastructure can support expansion into new insurance categories and adjacent financial products without breakdown.

Position Qualifications

Required:

• Demonstrated track record of building operational rigor and improving execution performance inside a digital, revenue-driven business.

• 3–7+ years of progressive experience in business operations, project management, marketplace operations, or similar execution-heavy roles within affiliate, marketplace, lead generation, SaaS, DTC, or digital media environments.

• Proven experience working with KPIs, dashboards, and performance analytics, with fluency in traffic, conversion funnels, and affiliate revenue mechanics.

• Experience managing external agencies or technical vendors and holding partners accountable to measurable outcomes.

• Demonstrated ability to build SOPs, refine workflows, and scale operational systems during periods of accelerated growth.

• Comfortable operating in founder-led, fast-paced environments where ownership and accountability are expected.

• High integrity and alignment with privacy-first, consumer-advocacy values.

Preferred:

• Experience in insurance, fintech, financial comparison platforms, or affiliate marketing ecosystems.

• Familiarity with paid search, SEO, CRO, and marketplace optimization workflows.

• Experience scaling digital businesses from mid/high 7-figure revenue toward 8–9 figures.

If you are energized by bringing structure to fast-moving environments and want to play a pivotal role in scaling a mission-driven digital marketplace, we encourage you to apply. A member of Talentfoot’s recruitment team will be in touch should your track record, experience, and qualifications align with our client’s requirements.

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.

Product Manager

Our client is a rapidly growing organization that has earned recognition for delivering high quality janitorial products supported by exceptional customer service and a highly collaborative culture. The company has continued to see strong double digit growth and is increasingly recognized in the industry for its reliability, communication, and market responsive approach. With a portfolio of more than one thousand SKUs across categories including cleaning tools, mops, brooms, buckets, dispensers, microfiber products, wipes, and air care, the business is positioned for continued expansion. As the company advances its strategic goals, it is seeking a Product Manager who will help shape the next phase of product evolution and support their mission of continued market share growth.

Position Overview

This role offers an opportunity to own a broad and impactful product portfolio within a company experiencing sustained growth and increasing industry visibility. The Product Manager will shape product strategy, influence commercial outcomes, and partner closely with a wide range of internal teams. The role provides a strong platform for career development through deep involvement in portfolio management, customer engagement, market analysis, and cross functional initiatives. With direct exposure to sales, procurement, supply chain, marketing, and customers in the field, this position offers high visibility and the chance to make a meaningful contribution to the company’s continued momentum.

**Strong preference for talent in commuting distance of Freehold, NJ**

Position Responsibilities

Portfolio Management and Positioning

• Analyze market trends, customer needs, and competitive offerings to identify opportunities and gaps within the product portfolio

• Develop recommendations to support portfolio expansion and growth including new product opportunities

• Define product positioning, value propositions, features, benefits, and fundamental messaging, providing clear inputs for sales tools, collateral, and digital content

Competitive and Market Intelligence

• Serve as the internal owner of competitive intelligence with a clear understanding of competitor products, positioning, features, and pricing

• Monitor market trends and customer needs to inform strategy, portfolio decisions, and differentiation opportunities

• Support commercial teams with structured product cross referencing and competitive comparisons

Product Attribute Requirements

• Define product attribute requirements for new and existing products including physical, functional, and performance specifications such as dimensions, materials, colors, and use case needs

• Collaborate with procurement to ensure manufacturing partners understand and meet product requirements

Product Strategy and Lifecycle

• Define and maintain the product strategy and roadmap aligned with company growth goals

• Manage the full product lifecycle from ideation and launch through optimization and phase out

• Identify opportunities for product improvements, line extensions, and rationalization

• Lead the cross functional commercialization process for new products, collaborating with sales, customers, and supply chain

Cross Functional Collaboration and Support

• Partner with shipping, marketing, customer service, accounts receivable, and supply chain to ensure customer needs are addressed

• Work closely with sales to support new business opportunities and engage directly with customers in the field

Position Qualifications

• Proven record of strong analytical ability with experience translating market and customer insights into actionable product requirements

• Bachelor’s degree required with preference for business, marketing, engineering, or a related field

• Prior experience in product management, product development, or product marketing within a manufactured or B2B product environment preferred

• Experience in industrial, commercial, or distribution driven environments preferred

• Demonstrated ability to use market, customer, and competitive data to inform product and portfolio decisions

• Experience working with product specifications, structured product data, or product documentation preferred

• Success working cross functionally with sales, marketing, procurement, and operations

• Proficiency in Microsoft Office with strong skills in Excel and PowerPoint

• Strong problem solving skills with the ability to manage multiple priorities and timelines

• Collaborative mindset with the ability to listen, engage constructively, and navigate differing viewpoints

• Desire to work in a fast paced, highly engaged environment where everyone contributes and takes ownership

If you are energized by the opportunity to shape a growing product portfolio, influence strategic direction, and work hands on with internal teams and customers, we invite you to apply. A member of Talentfoot’s recruitment team will contact you should your background align with our client’s needs.

Talentfoot Overview

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com

The Sr. Manager of Marketing & Media Analytics is responsible for overall marketing analytics and measurement strategy across the enterprise. As the company embarks on a renewed mission to build its brand and grow customer acquisition and engagement, the time has come to add a leader who can connect marketing investment to business impact. This leader will build and scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights. You’ll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance.

The Sr. Manager of Marketing & Media Analytics is responsible for transforming marketing and media performance data into actionable insights that accelerate customer acquisition, deepen engagement, and optimize ROI. This role functions as the analytical engine behind how Love’s evaluates customer engagement, marketing effectiveness across channels, and advice both the impact and return from the retail media network with our participating partners. The role bridges traditional brand marketing, performance marketing, digital analytics, and retail media measurement.

Marketing & Media Measurement

•Own, define, and evolve a holistic marketing measurement framework across channels (paid media, CRM, digital, out-of-home and brand channels).

•Lead campaign performance analysis including reach, engagement, conversion, efficiency, ROAS, and incremental impact.

•Lead the evolution of attribution, incrementality and marketing mix modeling (MMM) to ensure insights directly inform investment decisions and align with strategic priorities.

•Partner with Loyalty team to integrate loyalty program metrics into marketing measurement frameworks, ensuring attribution models capture the full customer journey from casual acquisition through loyalty enrollment and engagement.

•Lead the development of a multi-year measurement roadmap that identifies gaps in current capabilities, prioritizes new measurement approaches, and informs/guides investment in analytics infrastructure.

•Develop measurement plan that quantifies media’s impact on loyalty program sign-ups, active membership, and guides future investment prioritization.

•Oversee experimentation and A/B testing to support continuous optimization.

•Continually refine the marketing analytics strategy to align with evolving business priorities, establishing frameworks for analyzing performance and identifying growth opportunities.

Qualifications

•Bachelor’s degree in Data Science, Business, Economics, Statistics, Engineering, or related field (Master’s preferred).

•Extensive experience leading marketing or business analytics in complex, data-rich environments, with demonstrated impact on growth and investment decisions, with 5+ years in a managerial or team lead role.

•6+ years applying advanced or marketing analytics to business decision-making; MMM experience preferred.

•5+ years working with performance media data; retail media experience strongly preferred.

•Experience with retail media networks, clean rooms, CDPs, or loyalty data.

•Strong experience with attribution, incrementality, experimentation, and large-scale datasets.

•Proficiency with SQL and BI tools (Tableau, PowerBI, Sigma); familiarity with GA4 and major ad platforms.

Are you ready to take marketing to the next level and have a blast doing it? We’re on the hunt for a Senior Director, Customer Marketing & Loyalty who thrives in vibrant environments where big ideas and bold moves are celebrated. Step into a high-energy leadership role at our start-up spirited company, where you’ll be at the heart of shaping our customer marketing strategy and building out a talented team of experts. You’ll get to design and drive the entire loyalty journey — building engaging campaigns, exciting rewards, and memorable customer experiences that keep customers coming back for more. As the architect of the loyalty ecosystem, you’ll ensure every customer interaction feels personal and rewarding.

Loyalty Strategy & Program Management

•Develop a multi-year strategic roadmap for loyalty program, where every step brings fresh excitement—think evolving value propositions, tier structures, personalized rewards, gamification, and mutually beneficial partnerships.

•Full leadership of P&L accountability for loyalty program financials, with a focus on member acquisition and engagement rates and profitable investment in program amenities.

•Join forces with Marketing Analytics to set KPIs and measurement frameworks, tracking the trends of member penetration, active engagement, spend lift, retention, and lifetime value

•Keep the loyalty value exchange rewarding and fun, balancing member delight, financial sustainability, and game-changing behavior shifts.

•Strategically develop business cases for new features, partnerships, and marketing pushes.

Acquisition, CRM & Lifecycle Marketing

•Full leadership of comprehensive lifecycle marketing strategy development across email, app push notifications, SMS, and in-store activations to attract new customers, onboard them quickly, keep them engaged and coming back for more, and win back any lapsed customers.

•Lead the channel strategy, content planning, campaign calendars, and performance optimization for all owned marketing channels.

•Lead Media partnership with Brand Marketing to launch integrated campaigns that blend paid acquisition with our own channel activations, making every touchpoint a a celebration of our brand.

•Own strategy optimization for paid Media channels and activation strategies.

•Champion the use of first-party customer data to create relevant, personalized experiences across all customer touchpoints (digital, in-store, fueling).

•Partner with Product/CX teams to bring loyalty and customer insights into app experience, website personalization, and in-store technology.

•Collaborate with Media Group to leverage loyalty data for retail media targeting, measurement, and partner value creation (while respecting privacy and governance standards).

•Work with Analytics and IT/Data teams to develop predictive models for churn risk, next-best-action, lifetime value scoring, and propensity modeling.

Qualifications

•Bachelor’s degree in Marketing, Business, Data Science, or related field (MBA preferred).

•12+ years of experience in customer marketing, CRM, or loyalty program management, with at least 5 years in a senior leadership role.

•Proven track record of building and scaling loyalty programs with measurable business impact, preferably in retail, travel, hospitality, convenience, or CPG industries.

•Deep expertise in lifecycle marketing, customer segmentation, marketing automation platforms, and multi-channel campaign orchestration.

•Leadership experience with media planning & measurement.

•Strong understanding of loyalty program economics including liability management, breakage, earn/burn modeling, and member value proposition design.

•Experience leading cross-functional initiatives and influencing senior stakeholders without direct authority.

•Demonstrated success building and managing high-performing teams of 5+ marketing professionals.

•Proficiency with CRM platforms (Salesforce, Braze, Iterable, or similar), customer data platforms, and marketing analytics tools.

We are seeking a Marketing Manager to lead marketing for a start-up in the insurance space that is growing rapidly.

Paid Advertising & Growth

•Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads

•Plan, launch, and scale campaigns across multiple insurance verticals

•Monitor performance metrics such as CPA, ROAS, CTR, conversion rate, and LTV

•Allocate budgets efficiently across channels and brands

•Identify scaling opportunities and underperforming areas

Creative & Strategy

•Develop and test ad creatives, messaging, and offers

•Generate new marketing ideas for insurance products and comparison sites

•Collaborate on landing page and funnel improvements to increase conversions

•Stay current on trends in paid media, creative testing, and insurance marketing

Analytics & Optimization

•Track performance using analytics tools (Google Analytics, ad platforms, etc.)

•Run A/B tests on ads, audiences, and landing pages

•Fully own the CRO pipeline

•Prepare clear performance reports and insights for leadership

•Use data to guide decisions and strategy

Cross-Channel Support

•Explore additional channels such as TikTok, Reddit, YouTube, native ads, or affiliates where appropriate

•Support broader brand and content initiatives as needed

Qualifications

•Bachelor’s degree in Marketing or related field

•Proven experience managing digital marketing or paid media campaigns

•Hands-on experience with Google Ads and Meta Ads

•Strong analytical skills with the ability to interpret data and optimize performance

•Ability to manage multiple campaigns, brands, and priorities

•Clear communication and collaboration skills

•Comfortable working in a fast-moving, results-focused environment

Our client is a purpose driven digital marketing consultancy that blends data, technology, and human insight to create meaningful impact for clients, teams, and communities. Known for its commitment to innovation, transparency, and ethical decision making, the organization has earned industry recognition for both its marketing excellence and its people first culture. With a strong focus on collaboration, continuous learning, and responsible use of AI, the company empowers its teams to challenge convention and lead with curiosity. As the organization continues to scale its paid media capabilities, it is seeking a Paid Media Lead to help shape strategy, develop talent, and drive measurable business outcomes.

This role presents a rare opportunity to step into a highly visible leadership position within a growing paid media division. The Paid Media Lead will play a critical role in guiding enterprise level client strategy, developing high performing teams, and advancing the company’s approach to omnichannel media and AI enabled marketing. This position offers meaningful influence across client outcomes, team growth, and divisional initiatives, making it ideal for a leader who thrives at the intersection of strategy, people, and innovation. The scope of this role allows for long term career growth, thought leadership, and direct impact on how paid media evolves within the organization.

Position Responsibilities

Lead and oversee full funnel paid media strategies across search, paid social, programmatic, and emerging channels aligned to client business goals

Serve as a senior client partner by guiding strategy conversations, navigating complex questions, and building trusted executive level relationships

Manage and develop a team of paid media professionals by providing coaching, feedback, and clear growth pathways

Collaborate closely with client services, creative, analytics, and other channel teams to deliver integrated and data informed media solutions

Orchestrate account strategy and execution rather than remaining hands on keyboard, ensuring teams are aligned and resourced effectively

Drive innovation by leveraging data, automation, and AI to improve efficiency, insights, and performance

Contribute to divisional initiatives including process improvement, thought leadership, and new capability development

Partner with business development teams to identify opportunities for account growth through cross selling and upselling

Stay ahead of industry trends to inform strategic recommendations and future ready media approaches

Position Qualifications

Required

A proven track record of leading successful paid media strategies for enterprise level clients with measurable business impact

A minimum of seven years of progressive experience in paid media, digital marketing, or a related discipline, or equivalent experience

Demonstrated experience managing and developing teams of four or more direct reports

Strong client facing experience with the ability to communicate concisely, confidently, and with executive presence

Hands on experience across multiple paid media channels including search, social, and programmatic

Experience leveraging data, CRM insights, and performance metrics to inform media strategy and optimization

Preferred

Experience working with large monthly media budgets and complex account structures

Exposure to AI driven tools, automation, and experimentation within marketing or media environments

A collaborative leadership style with a passion for continuous learning and innovation

If you are excited by the opportunity to lead at scale, develop people, and influence the future of paid media, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your experience and qualifications align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com

Our client is a national provider of highly regulated healthcare and compliance services operating across all 50 US states. The organization delivers mission critical services mandated by regulation, where reliability, technical credibility, and consistency are essential to customer trust. By successfully scaling a unified national platform within a historically fragmented industry, the company has built strong brand recognition among healthcare administrators, operators, and clinical leaders. As the business continues to experience sustained double digit growth, leadership is investing in marketing to accelerate demand generation and revenue impact through a newly created Director of Marketing role.

Position Overview

This role presents a high impact opportunity to build and lead a performance driven marketing function with direct accountability for pipeline creation and revenue contribution. The Director of Marketing will own demand generation strategy and execution, translating complex and highly regulated services into clear and compelling value propositions for diverse healthcare audiences. This position offers significant visibility with executive leadership and close partnership with Sales, directly influencing commercial outcomes and growth strategy. With success, the role offers a clear path to expanded responsibility and long term upside through a partnership oriented progression model that may include profit participation and equity related incentives.

Position Responsibilities

• Lead and execute a performance focused demand generation strategy with accountability for pipeline contribution and revenue impact

• Design, launch, and optimize outbound and account based marketing campaigns targeting mid market and enterprise healthcare customers

• Develop and manage integrated multi channel campaigns across email, digital, search, web, social, and event channels

• Partner closely with Sales leadership to define target accounts, align lead qualification standards, and improve sales qualified lead flow

• Establish and maintain KPIs dashboards and reporting frameworks to measure campaign performance ROI and pipeline impact

• Own marketing analytics and attribution including testing campaign comparison and continuous optimization

• Evaluate and enhance marketing systems workflows and tools within a custom or evolving technology environment

• Operationalize outbound programs including campaign sequencing lead scoring and lead handoff processes

• Translate complex regulated services into clear and compelling value propositions across customer segments

• Collaborate with internal creative resources to develop campaign assets sales enablement materials and customer facing content

• Support brand stewardship while ensuring marketing activity remains measurable and performance oriented

• Participate in industry events trade shows and select customer engagements to stay close to market dynamics

• Build lead and develop a small marketing team and scale the function as results and investment grow

Position Qualifications

• A strong track record of owning and delivering measurable demand generation and performance marketing outcomes

• A minimum of 8 years of progressive experience in B2B marketing or a combination of education and experience providing equivalent knowledge

• Proven experience building and scaling outbound or account based marketing programs in complex sales environments

• Advanced proficiency in Microsoft Excel including pivot tables and data analysis

• Hands on experience with marketing technology stacks data integration and campaign reporting

• Strong analytical mindset with the ability to communicate marketing ROI in business and profit terms

• Demonstrated ability to design and optimize multi channel campaigns using testing and data driven insights

Preferred

• Experience in healthcare services regulated industries professional services or technically complex B2B offerings

• Comfort operating in growth stage environments where processes and infrastructure are still maturing

• Strong cross functional collaboration skills particularly with Sales and executive stakeholders

• Experience leading or mentoring small teams with the ability to scale leadership over time

• Ability to translate technical concepts into clear customer relevant messaging

• Motivation to grow into broader commercial leadership responsibility

If you are excited by the opportunity to build a high impact marketing function and directly influence revenue growth, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your experience skills and track record align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a track record of accelerating growth innovation and profitability. Since 2010 we have partnered with more than 2500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com