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We are seeking a Marketing Manager to lead marketing for a start-up in the insurance space that is growing rapidly.

Paid Advertising & Growth

•Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads

•Plan, launch, and scale campaigns across multiple insurance verticals

•Monitor performance metrics such as CPA, ROAS, CTR, conversion rate, and LTV

•Allocate budgets efficiently across channels and brands

•Identify scaling opportunities and underperforming areas

Creative & Strategy

•Develop and test ad creatives, messaging, and offers

•Generate new marketing ideas for insurance products and comparison sites

•Collaborate on landing page and funnel improvements to increase conversions

•Stay current on trends in paid media, creative testing, and insurance marketing

Analytics & Optimization

•Track performance using analytics tools (Google Analytics, ad platforms, etc.)

•Run A/B tests on ads, audiences, and landing pages

•Fully own the CRO pipeline

•Prepare clear performance reports and insights for leadership

•Use data to guide decisions and strategy

Cross-Channel Support

•Explore additional channels such as TikTok, Reddit, YouTube, native ads, or affiliates where appropriate

•Support broader brand and content initiatives as needed

Qualifications

•Bachelor’s degree in Marketing or related field

•Proven experience managing digital marketing or paid media campaigns

•Hands-on experience with Google Ads and Meta Ads

•Strong analytical skills with the ability to interpret data and optimize performance

•Ability to manage multiple campaigns, brands, and priorities

•Clear communication and collaboration skills

•Comfortable working in a fast-moving, results-focused environment

Our client is a trusted leader in marketing and customer engagement solutions, helping brands connect with their audiences through data-driven strategy and creative execution. Recognized for its commitment to innovation and collaboration, the company has earned multiple workplace awards celebrating its culture of inclusion, professional growth, and excellence. With a long-standing legacy of quality and reliability, the organization continues to evolve to meet the changing needs of modern businesses. They are seeking an Account Executive to play a vital role in expanding their reach and driving meaningful partnerships that fuel long-term success.

This position offers an exciting opportunity for a motivated sales professional to join a respected and growing organization. The Account Executive will have the autonomy to develop new business relationships while collaborating closely with internal teams to deliver exceptional client solutions. This role is highly visible and integral to the company’s continued expansion, offering the chance to work directly with executive leadership and shape the company’s market presence. For a driven individual who thrives on building relationships and closing complex deals, this position provides strong career growth potential and the opportunity to make a measurable impact.

Responsibilities

• Identify and secure new business opportunities through strategic prospecting and networking

• Conduct market research to target potential clients and develop a plan for business growth

• Build and maintain strong relationships with prospective clients, including C-Suite executives

• Lead client discovery and needs assessment discussions to understand challenges and objectives

• Develop and deliver presentations that highlight the company’s value proposition and capabilities

• Create pursuit plans and coordinate proposals to ensure client expectations are met

• Partner with internal teams to develop tailored solutions that align with client goals

• Drive opportunities through the sales pipeline, from initial contact to successful close

• Negotiate terms and agreements to achieve mutually beneficial outcomes

• Maintain accurate records of activities and client interactions to support forecasting and reporting

Qualifications

• Proven track record of success in achieving or exceeding sales targets

• A minimum of five years of progressive experience in account management, business development, or sales

• Demonstrated ability to identify and engage new clients through creative outreach and relationship building

• Strong communication, presentation, and interpersonal skills with the ability to influence senior executives

• Experience developing pursuit strategies and coordinating proposals for complex opportunities

• Exceptional problem-solving skills and business acumen with the ability to translate client needs into actionable solutions

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent combination of education and experience

If you are ready to accelerate your sales career and contribute to an organization known for innovation, integrity, and excellence, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will contact you if your background and experience align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forwardthinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com

Our client is transforming how businesses grow by combining advanced technology, data, and thoughtful strategy to create smarter and more efficient marketing outcomes. Founded recently and backed by strong investment, the organization has quickly built a reputation for innovation, accountability, and measurable impact across multiple industries. Their culture emphasizes curiosity, collaboration, and responsible use of emerging technology to solve real business challenges. As the company continues to scale its platform and expand its market presence, they are seeking a Performance Marketing Lead to help drive growth and shape the future of their demand generation efforts.

This role offers a rare opportunity to own both internal growth strategy and influence how client marketing programs are executed at scale. The Performance Marketing Lead will sit at the intersection of paid media, attribution, and AI driven innovation, with direct visibility into executive leadership and product teams. This position provides the chance to build from the ground up, experiment with new channels and technologies, and directly impact revenue performance. It is ideal for a leader who thrives in fast moving environments and wants to help define modern performance marketing.

Position Responsibilities

• Own the strategy and execution of performance marketing initiatives that drive efficient customer acquisition and scalable growth
• Serve as a subject matter expert for client facing marketing teams by providing guidance on channel strategy, activation ideas, and campaign design
• Advise on media mix decisions across paid media, display, connected TV, and emerging formats tied to business outcomes
• Analyze campaign performance, funnel data, and attribution models to identify what is driving measurable results
• Translate insights from AI driven sales conversations into actionable targeting, messaging, and sequencing improvements
• Partner closely with analytics, product, sales, and account teams to ensure tracking, reporting, and optimization are aligned
• Lead experimentation across channels, creative formats, and workflows to improve speed, efficiency, and performance
• Develop scalable frameworks and best practices that elevate the quality of marketing execution across client programs
• Stay ahead of industry trends and contribute to thought leadership around modern demand generation and AI enabled marketing

Position Qualifications

Required

• A strong track record of driving measurable growth through performance marketing and demand generation initiatives
• A minimum of five years of progressive experience in performance marketing, growth marketing, or demand generation, or equivalent experience
• Hands on experience across paid media, conversion optimization, attribution, and funnel analysis
• Experience managing meaningful annual media budgets and optimizing for efficiency and scale
• Strong analytical skills with the ability to translate data into clear decisions and recommendations
• Experience partnering with sales teams, CRM systems, and conversion workflows

Preferred

• Experience within software, ad technology, or technology enabled platforms
• Exposure to programmatic media, connected TV, or advanced targeting strategies
• Familiarity with AI driven marketing or sales tools
• Ability to influence teams and outcomes without direct authority
• Comfort operating in ambiguous and fast evolving environments
• Preference given to candidates located in the great Atlanta, GA area open to commuting in office twice a week

If you are excited to build, experiment, and make a measurable impact on how modern marketing drives growth, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your experience and qualifications align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com

Our client is a purpose driven digital marketing consultancy that blends data, technology, and human insight to create meaningful impact for clients, teams, and communities. Known for its commitment to innovation, transparency, and ethical decision making, the organization has earned industry recognition for both its marketing excellence and its people first culture. With a strong focus on collaboration, continuous learning, and responsible use of AI, the company empowers its teams to challenge convention and lead with curiosity. As the organization continues to scale its paid media capabilities, it is seeking a Paid Media Lead to help shape strategy, develop talent, and drive measurable business outcomes.

This role presents a rare opportunity to step into a highly visible leadership position within a growing paid media division. The Paid Media Lead will play a critical role in guiding enterprise level client strategy, developing high performing teams, and advancing the company’s approach to omnichannel media and AI enabled marketing. This position offers meaningful influence across client outcomes, team growth, and divisional initiatives, making it ideal for a leader who thrives at the intersection of strategy, people, and innovation. The scope of this role allows for long term career growth, thought leadership, and direct impact on how paid media evolves within the organization.

Position Responsibilities

Lead and oversee full funnel paid media strategies across search, paid social, programmatic, and emerging channels aligned to client business goals

Serve as a senior client partner by guiding strategy conversations, navigating complex questions, and building trusted executive level relationships

Manage and develop a team of paid media professionals by providing coaching, feedback, and clear growth pathways

Collaborate closely with client services, creative, analytics, and other channel teams to deliver integrated and data informed media solutions

Orchestrate account strategy and execution rather than remaining hands on keyboard, ensuring teams are aligned and resourced effectively

Drive innovation by leveraging data, automation, and AI to improve efficiency, insights, and performance

Contribute to divisional initiatives including process improvement, thought leadership, and new capability development

Partner with business development teams to identify opportunities for account growth through cross selling and upselling

Stay ahead of industry trends to inform strategic recommendations and future ready media approaches

Position Qualifications

Required

A proven track record of leading successful paid media strategies for enterprise level clients with measurable business impact

A minimum of seven years of progressive experience in paid media, digital marketing, or a related discipline, or equivalent experience

Demonstrated experience managing and developing teams of four or more direct reports

Strong client facing experience with the ability to communicate concisely, confidently, and with executive presence

Hands on experience across multiple paid media channels including search, social, and programmatic

Experience leveraging data, CRM insights, and performance metrics to inform media strategy and optimization

Preferred

Experience working with large monthly media budgets and complex account structures

Exposure to AI driven tools, automation, and experimentation within marketing or media environments

A collaborative leadership style with a passion for continuous learning and innovation

If you are excited by the opportunity to lead at scale, develop people, and influence the future of paid media, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your experience and qualifications align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com

Our client is a national provider of highly regulated healthcare and compliance services operating across all 50 US states. The organization delivers mission critical services mandated by regulation, where reliability, technical credibility, and consistency are essential to customer trust. By successfully scaling a unified national platform within a historically fragmented industry, the company has built strong brand recognition among healthcare administrators, operators, and clinical leaders. As the business continues to experience sustained double digit growth, leadership is investing in marketing to accelerate demand generation and revenue impact through a newly created Director of Marketing role.

Position Overview

This role presents a high impact opportunity to build and lead a performance driven marketing function with direct accountability for pipeline creation and revenue contribution. The Director of Marketing will own demand generation strategy and execution, translating complex and highly regulated services into clear and compelling value propositions for diverse healthcare audiences. This position offers significant visibility with executive leadership and close partnership with Sales, directly influencing commercial outcomes and growth strategy. With success, the role offers a clear path to expanded responsibility and long term upside through a partnership oriented progression model that may include profit participation and equity related incentives.

Position Responsibilities

• Lead and execute a performance focused demand generation strategy with accountability for pipeline contribution and revenue impact

• Design, launch, and optimize outbound and account based marketing campaigns targeting mid market and enterprise healthcare customers

• Develop and manage integrated multi channel campaigns across email, digital, search, web, social, and event channels

• Partner closely with Sales leadership to define target accounts, align lead qualification standards, and improve sales qualified lead flow

• Establish and maintain KPIs dashboards and reporting frameworks to measure campaign performance ROI and pipeline impact

• Own marketing analytics and attribution including testing campaign comparison and continuous optimization

• Evaluate and enhance marketing systems workflows and tools within a custom or evolving technology environment

• Operationalize outbound programs including campaign sequencing lead scoring and lead handoff processes

• Translate complex regulated services into clear and compelling value propositions across customer segments

• Collaborate with internal creative resources to develop campaign assets sales enablement materials and customer facing content

• Support brand stewardship while ensuring marketing activity remains measurable and performance oriented

• Participate in industry events trade shows and select customer engagements to stay close to market dynamics

• Build lead and develop a small marketing team and scale the function as results and investment grow

Position Qualifications

• A strong track record of owning and delivering measurable demand generation and performance marketing outcomes

• A minimum of 8 years of progressive experience in B2B marketing or a combination of education and experience providing equivalent knowledge

• Proven experience building and scaling outbound or account based marketing programs in complex sales environments

• Advanced proficiency in Microsoft Excel including pivot tables and data analysis

• Hands on experience with marketing technology stacks data integration and campaign reporting

• Strong analytical mindset with the ability to communicate marketing ROI in business and profit terms

• Demonstrated ability to design and optimize multi channel campaigns using testing and data driven insights

Preferred

• Experience in healthcare services regulated industries professional services or technically complex B2B offerings

• Comfort operating in growth stage environments where processes and infrastructure are still maturing

• Strong cross functional collaboration skills particularly with Sales and executive stakeholders

• Experience leading or mentoring small teams with the ability to scale leadership over time

• Ability to translate technical concepts into clear customer relevant messaging

• Motivation to grow into broader commercial leadership responsibility

If you are excited by the opportunity to build a high impact marketing function and directly influence revenue growth, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your experience skills and track record align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a track record of accelerating growth innovation and profitability. Since 2010 we have partnered with more than 2500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com

This organization is reshaping how high consideration industries convert digital demand by integrating data driven advertising, AI powered sales engagement, and performance based attribution technology. The company is recognized for innovation, capital efficiency, and a culture that values curiosity, teamwork, and measurable impact. With strong year over year growth and a clear path for continued expansion, the business is seeking a Head of Sales to guide its next phase of commercial scale. This leader will help accelerate market penetration and strengthen the long term vision for transforming customer acquisition.

Position Overview

This role presents an opportunity to build and lead the commercial engine for a rapidly growing AI and data platform. As the first senior sales leader, you will shape a repeatable go to market motion that emphasizes education, value articulation, and partnership with complex buyers. The role offers the chance to design and scale the sales organization, establish foundational processes, and drive meaningful revenue impact. With high visibility to the founding team and significant equity participation, this position provides long term career growth and the ability to influence strategy, execution, and future organizational design.

Position Responsibilities

• Define and execute a comprehensive sales strategy aligned with company growth goals and targeted verticals
• Own revenue targets and lead the full sales cycle from outbound engagement through close
• Build, mentor, and grow a high performing sales organization including current business development resources and planned account executive and SDR hires
• Establish sales culture, performance expectations, coaching rhythms, and accountability across the team
• Introduce structure and rigor to forecasting, pipeline management, CRM usage, and reporting
• Segment and operationalize sales approaches tailored to enterprise and SMB markets
• Develop clear value propositions that demonstrate return on investment and differentiate the company’s AI driven capabilities
• Lead complex enterprise level opportunities involving C suite stakeholders and multi layer buying committees
• Design and optimize the sales technology stack to enable scalable and data informed execution
• Collaborate with Marketing and Product to refine messaging, influence roadmap decisions, and strengthen go to market alignment
• Implement structured feedback loops to inform product development and market positioning
• Ensure smooth transitions to implementation, onboarding, and customer success teams to support satisfaction and retention
• Develop strategies for expansion and upsell opportunities that increase customer lifetime value
• Serve as a senior internal voice of the customer by bringing market insights and buyer needs into planning discussions

Position Qualifications

• A proven track record of achieving or exceeding sales targets
• A minimum of eight years of B2B sales experience including at least three years in senior sales leadership
• Demonstrated success building and scaling sales teams in growth stage or early stage technology environments
• Experience selling complex consultative solutions with longer sales cycles and multiple stakeholders
• Prior responsibility for delivering revenue targets at or above fifteen million
• Strong executive presence with the ability to influence and close C suite buyers
• Experience managing forecasting, pipeline analytics, and performance measurement
• Hands on experience developing outbound sales motions and using modern sales tools to drive performance
• Ability to operate in evolving environments and build structure as processes mature
• Strong collaboration skills with the ability to partner effectively across Marketing, Product, and Customer Success

Preferred Qualifications

• Experience selling AI enabled platforms, advertising technology, marketing automation solutions, or data intensive products
• Background engaging buyers in high consideration industries such as automotive, marine, powersports, agriculture, or elective healthcare
• Experience building sales functions from the ground up in founder led or early stage companies
• Existing relationships within key customer segments, partner networks, or relevant industries
• Experience selling technical solutions that require education and organizational change
• If this opportunity aligns with your career goals and you are motivated by building and scaling a high performing commercial function, we welcome your interest. A member of the Talentfoot recruitment team will reach out should your experience and achievements match our client’s needs.

Talentfoot Overview

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we have partnered with more than two thousand five hundred companies and lead the industry with a ninety eight percent client success rate. Learn more at Talentfoot.com

Company Overview

Our client is at the forefront of cutting-edge technology solutions, dedicated to delivering innovative software and engineering services for mission-critical applications. With a strong emphasis on collaboration, problem-solving, and technical excellence, the company has built a reputation for delivering impactful solutions in highly regulated industries. Their commitment to fostering a dynamic and growth-oriented culture has earned them recognition as a leader in their field. As they continue to expand, they are seeking a Software Engineer to join their team and contribute to the development of next-generation software solutions.

Position Overview

This is an exciting opportunity for a Software Engineer to work on high-impact projects, building applications from the ground up and enhancing existing systems. In this role, you will be part of a small, highly capable team with full ownership over applications and modules, allowing you to make meaningful contributions from day one. You will work with modern technologies, including .NET, C#, Angular, and microservices architecture, in a highly collaborative and agile environment. This role provides excellent career growth potential, visibility across technical teams, and the ability to shape mission-critical software solutions.

Position Responsibilities

• Develop, test, and implement custom applications in C# within a .NET environment, leveraging microservices architecture and Angular 2+ for frontend development.
• Utilize SQL Server to query, pull, and join data using T-SQL.
• Integrate multiple software components, ensuring seamless interaction between disparate applications.
• Write technical specifications and documentation to support development and deployment.
• Drive innovation in tools and processes to streamline and accelerate development cycles.
• Collaborate closely with cross-functional teams, including DevOps, Database, QA, and Analysts, to ensure seamless project execution from testing to deployment.

Position Qualifications

Required:

• 2+ years of experience in .NET and C# development.
• 2+ years of experience working with relational databases (SQL Server).
• 2+ years of experience working with JavaScript frameworks and libraries (Angular 2+ preferred, but open to React or VueJS).
• Solid understanding of Agile software development life cycle, coding standards, code reviews, and source control management.
• Strong written and verbal communication skills.

Preferred:

• Experience with vanilla JavaScript.
• Familiarity with DevOps practices and cloud-based environments.
• Passion for continuous learning and innovation.

Work Authorization & Security Clearance

• Must be a U.S. Citizen.
• Security clearance is not required at the time of hire; however, some projects may require the ability to obtain a Secret clearance in the future.

If you’re ready to be part of a team that values innovation, collaboration, and technical excellence, we’d love to hear from you. Apply now, and a member of our recruitment team will be in touch to discuss your qualifications and fit for this exciting opportunity.

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.

Company Overview

Our client is at the forefront of cutting-edge technology solutions, dedicated to delivering innovative software and engineering services for mission-critical applications. With a strong emphasis on collaboration, problem-solving, and technical excellence, the company has built a reputation for delivering impactful solutions in highly regulated industries. Their commitment to fostering a dynamic and growth-oriented culture has earned them recognition as a leader in their field. As they continue to expand, they are seeking a Software Engineer to join their team and contribute to the development of next-generation software solutions.

Position Overview

This is an exciting opportunity for a Software Engineer to work on high-impact projects, building applications from the ground up and enhancing existing systems. In this role, you will be part of a small, highly capable team with full ownership over applications and modules, allowing you to make meaningful contributions from day one. You will work with modern technologies, including .NET, C#, Angular, and microservices architecture, in a highly collaborative and agile environment. This role provides excellent career growth potential, visibility across technical teams, and the ability to shape mission-critical software solutions.

Position Responsibilities

• Develop, test, and implement custom applications in C# within a .NET environment, leveraging microservices architecture and Angular 2+ for frontend development.
• Utilize SQL Server to query, pull, and join data using T-SQL.
• Integrate multiple software components, ensuring seamless interaction between disparate applications.
• Write technical specifications and documentation to support development and deployment.
• Drive innovation in tools and processes to streamline and accelerate development cycles.
• Collaborate closely with cross-functional teams, including DevOps, Database, QA, and Analysts, to ensure seamless project execution from testing to deployment.

Position Qualifications

Required:

• 2+ years of experience in .NET and C# development.
• 2+ years of experience working with relational databases (SQL Server).
• 2+ years of experience working with JavaScript frameworks and libraries (Angular 2+ preferred, but open to React or VueJS).
• Solid understanding of Agile software development life cycle, coding standards, code reviews, and source control management.
• Strong written and verbal communication skills.

Preferred:

• Experience with vanilla JavaScript.
• Familiarity with DevOps practices and cloud-based environments.
• Passion for continuous learning and innovation.

Work Authorization & Security Clearance

• Must be a U.S. Citizen.
• Security clearance is not required at the time of hire; however, some projects may require the ability to obtain a Secret clearance in the future.

If you’re ready to be part of a team that values innovation, collaboration, and technical excellence, we’d love to hear from you. Apply now, and a member of our recruitment team will be in touch to discuss your qualifications and fit for this exciting opportunity.

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.

This mission driven organization is transforming how opportunity is created through technology, data, and human centered innovation. Recognized for its impact, collaborative culture, and commitment to inclusive growth, the organization partners across sectors to deliver scalable solutions that improve outcomes for individuals and communities. With a strong emphasis on accountability, equity, and continuous learning, the team operates with both urgency and purpose. As the organization continues to evolve toward a product and AI first operating model, it is seeking a senior technology leader to help shape and scale its next chapter.

This role offers a rare opportunity to define and lead enterprise wide technology and AI infrastructure at a highly mission aligned organization undergoing meaningful transformation. The position sits at the executive table, partnering closely with senior leadership to ensure technology is a strategic enabler of impact, not just an operational function. The scope is broad and influential, spanning internal IT, data and systems, AI enablement, and externally facing digital products that directly serve users and partners. For the right leader, this role provides long term growth, visibility, and the chance to build systems and capabilities that will shape the organization for years to come.

Position Responsibilities

Set and lead a multi year technology strategy that supports internal operations and externally facing digital products while aligning with organizational priorities and mission outcomes

Develop and maintain a clear technology roadmap across IT infrastructure, data systems, CRM platforms, digital products, and system integrations with defined timelines and success metrics

Partner closely with product leadership to guide technical architecture, delivery approach, platform decisions, and execution quality for jobseeker and partner experiences

Lead AI enablement efforts across the organization, including infrastructure readiness, governance standards, and responsible deployment that improves outcomes and productivity

Oversee internal IT operations to ensure reliable service delivery, strong user experience, effective vendor management, and consistent staff training and adoption

Provide leadership over enterprise systems and data strategy, including CRM optimization, reporting reliability, data governance, and decision support for programs and leadership

Establish consistent project management and execution practices that improve transparency, accountability, and cross functional collaboration

Own cybersecurity strategy, risk management, and compliance practices to protect sensitive data and meet funder and regulatory expectations

Serve as a trusted executive partner, delivering clear updates, decision ready recommendations, and follow through on leadership priorities

Position Qualifications

Required

A proven track record of leading complex technology initiatives that deliver measurable business or mission impact

A minimum of 10 years of progressive technology leadership experience spanning IT operations, systems leadership, and product or engineering delivery

Demonstrated experience building and executing technology strategy across internal infrastructure and externally facing platforms, including applied AI capabilities

Strong experience with enterprise systems, data governance, and CRM platforms, with Salesforce experience strongly preferred

Ability to partner effectively with executive and product leaders, translating technical complexity into clear priorities, tradeoffs, and decisions

Preferred

Experience leading technology in a mission driven, nonprofit, or highly regulated environment

A collaborative leadership style with a commitment to building scalable, inclusive, and high performing teams

Comfort operating in resource constrained environments while maintaining execution discipline and quality

If you are excited by the opportunity to lead technology as a true strategic function and make a lasting impact through your work, we encourage you to apply. A member of Talentfoot’s recruitment team will be in touch if your experience and qualifications align with our client’s needs.

Talentfoot Executive Search specializes in future proofing organizations by securing forward thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com

Our client is a global leader in intelligent access solutions, transforming how millions of people interact with their homes and businesses through innovative IoT technology. As a portfolio company of a leading private equity firm, this $2B organization powers access for over 51 million homes worldwide, with 14 million daily users relying on their connected platform. Recognized for their commitment to innovation and collaborative culture, the company is positioned for continued growth as they expand their product portfolio and strengthen their market leadership. To support this next phase of growth, they are seeking a Sr. Director, Channel GTM Strategy to lead the development and execution of integrated commercial strategies across their retail and professional trade channels.

This role offers a rare opportunity to own and architect the go-to-market playbook for a market-leading consumer durables and IoT company operating at scale. You will serve as the commercial architect bridging Product, Marketing, and Sales, with direct visibility to executive leadership and the ability to influence strategic decisions that drive hundreds of millions in revenue. Leading a team of directors who themselves manage experienced teams, you will shape how a $2B organization brings products to market across complex, multichannel distribution networks. This is a true mini-GM role where you will own P&L influence, annual commercial planning, and the frameworks that govern pricing, channel strategy, and new product launches. For a proven GTM strategist ready to operate at the intersection of strategy and execution, this role provides the scope, resources, and executive presence to make a transformative impact.

Position Responsibilities

· Lead the design and execution of integrated go-to-market strategies that translate corporate growth goals into actionable commercial playbooks across products, channels, and customer segments.

· Identify high-value growth vectors, including market share capture, pricing optimization, product mix improvement, and new product expansion, aligning cross-functional teams around a unified market approach.

· Own the annual GTM planning process, linking revenue, margin, and mix targets to tactical channel, pricing, and product strategies while coordinating inputs across regions, categories, and functions into a cohesive, resource-backed commercial plan.

· Embed GTM strategy into the new product development lifecycle, shaping product portfolio decisions, positioning, pricing, and launch readiness from early concept through ongoing portfolio management.

· Co-lead commercialization planning with Product Management and Marketing to ensure new launches achieve targeted sell-in and sell-through objectives, leveraging market insights and channel feedback to refine value propositions.

· Define channel roles, coverage models, and investment levels to maximize profitable reach and optimize partner economics across retail and professional trade channels.

· Lead the design and governance of channel pricing frameworks, discount structures, and incentive programs to drive sustainable margin and market share growth.

· Build and maintain a unified GTM performance dashboard integrating sell-in, sell-through, pricing, and mix analytics to guide real-time decision-making and quarterly performance reviews.

· Develop and coach a team of GTM and launch strategists, institutionalizing best practices in launch planning, channel management, and portfolio execution while serving as a trusted advisor to Sales and Product leadership.

· Govern the GTM operating rhythm to ensure readiness, alignment, and disciplined execution across functions, balancing short-term revenue delivery with long-term strategic priorities.

Position Qualifications

Required:

· A proven track record of building and executing go-to-market playbooks that delivered measurable business results, including revenue growth, margin improvement, or market share gains.

· A minimum of 8 years of progressive experience guiding partner relationships, channel approaches, and commercial frameworks, with at least 5 years in people leadership roles managing leaders of leaders.

· Direct experience developing GTM strategies for both retail partners such as big-box home improvement stores or eCommerce platforms and professional trade channels including dealers, distributors, or OEM partners.

· Strong analytical problem-solving skills with the ability to leverage data, consumer research, and market inputs to diagnose issues, synthesize insights, and communicate what was tested, learned, and concluded.

· Executive presence with demonstrated ability to present confidently to senior leadership, respond effectively under pressure, and defend strategic thinking when challenged.

· Strong financial acumen to prioritize the most impactful channel growth actions and influence P&L decisions.

· Proven ability to build relationships and influence cross-functional stakeholders across Product, Marketing, Sales, and Operations to achieve alignment and drive results.

Preferred:

· Experience in consumer durables, building products, tools, or packaged goods industries with multichannel distribution models.

· Direct ownership or advisory role over a business P&L.

· Familiarity with IoT products or connected ecosystems.

· Experience operating across B2B, B2C, and B2B2C business models.

· Background that includes titles such as General Manager, Channel Strategy Leader, Sales Strategy Director, or P&L Leader.

If you are ready to make an impact and take your career to the next level, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills and qualifications match our client’s requirements.

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we have partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com