Our client is a private equity-backed holding company transforming the property management industry through a growing portfolio of SaaS brands. Each platform serves a unique slice of the property lifecycle—residential, commercial, and leasing automation—backed by a shared vision to simplify and modernize property operations at scale. As they expand, they’re looking for a hands-on, strategic Content Manager to help drive measurable growth through smart, full-funnel content.
About the Role
We’re seeking a content leader who’s equal parts strategist and storyteller—someone who thrives in a fast-paced, startup-minded environment and knows how to create content that doesn’t just inform but converts. This person will be responsible for leading content strategy and execution across all brands, overseeing SEO and content performance, and directly managing internal writers and external SEO contractors.
You’ll be working closely with the Director of Digital Marketing and brand leads to bring clarity to our value propositions, create high-performing content, and fill key content gaps across the funnel—from awareness to conversion.
Key Responsibilities
- Build and own a multi-brand content strategy that supports demand generation, thought leadership, SEO growth, and bottom-of-funnel conversion
- Manage and mentor the content team at TenantCloud (including a content writer and SEO contractors), ensuring alignment on tone, quality, and performance goals
- Roll up your sleeves to create compelling, conversion-focused content, including web copy, campaign content, product messaging, and lead generation assets
- Partner with SEO teams to optimize existing content, identify new opportunities, and ensure best practices are applied across brands
- Collaborate cross-functionally with digital marketing, product, and design teams to support full-funnel campaigns and build better nurture paths (beyond the default “book a demo”)
- Lead the creation of quarterly flagship campaigns (e.g., guides, data reports, value-driven thought leadership) designed to generate leads and drive pipeline
- Identify PR and earned media opportunities to elevate brand visibility and industry authority
What We’re Looking For
- 5–8 years of content experience in SaaS, ideally within property management, commercial real estate, or mortgage/lending industries
- Proven ability to manage a content calendar, guide a team, and execute across multiple brands or product lines
- Strong SEO knowledge and experience partnering with SEO agencies or contractors
- A portfolio that includes bottom-of-funnel, conversion-driven content as well as long-form and brand storytelling
- Comfortable working in a startup or high-growth environment—you know how to prioritize, move fast, and iterate
- Bonus: Experience with PR, thought leadership programs, or branded research content
