We are representing a leading telehealth company revolutionizing prenatal and postpartum education, care and support. From pregnancy and childbirth to lactation and postpartum mental health, they empower expectant and new parents to make informed decisions with confidence. By addressing challenges before they escalate, theyare redefining preventative healthcare.
In this newly created role they are seeking to develop a marketing engine to engage expectant moms early in pregnancy, leveraging modern branding, digital media, strategic affiliations, and partnerships with health systems.
We need a hands-on, data-driven marketing leader to build and scale our customer acquisition engine across digital and affiliate channels. This role will be responsible for driving ROI from paid performance media, while overseeing key digital strategies including retargeting, affiliate optimization, lifecycle automation (email/SMS), and marketing attribution.
You’ll design and build the systems, lead the testing, and run the playbooks that acquire pregnant moms, efficiently and at scale. Working alongside founders, affiliate partners, and external contractors, you’ll tie together the full digital growth machine to ensure we are acquiring and converting moms across all channels, at the right time and place.
Responsibilities
Paid Performance Leadership
●Own end-to-end paid media strategy (Meta, Google, YouTube, TikTok, etc.)
●Recruit and manage ad agency/contractors as needed, while setting the roadmap and budget
●Build testing frameworks to improve CTR, CAC, ROAS, and conversion rates
●Identify and implement exclusion tactics to reduce spend inefficiencies (e.g., double-paying for existing leads)
Lifecycle & Affiliate Optimization
●Optimize CRM-based journeys (email, SMS, push notifications) to move moms from awareness to service registration
●Partner with founders to optimise value from existing affiliate partnerships
●Design and test moments-based communication (e.g., week-by-week nudges, content-driven triggers, etc.)
Attribution & Tooling
●Optimize and manage tracking infrastructure (e.g., UTMs, pixels, GA4, ad platform integrations)
●Ensure seamless cross-channel integration so we reach moms where they are, at the right time in their parenthood journey
Qualifications
●10+ years of experience in digital performance marketing, with a proven track record in customer acquisition at scale, ideally in a high-growth U.S. direct-to-consumer business with revenue $15m+.
●Undergraduate degree in a related discipline (e.g., Marketing, Business, Data Science, or similar).
●Strong expertise in paid digital channels, with deep fluency in metrics like CAC, ROAS, LTV, and conversion optimization.
●Demonstrated experience in building and scaling lifecycle marketing programs (email/SMS/push) and retargeting strategies.
●Experience managing or collaborating with affiliates or lead generation partners, optimizing traffic from external referral platforms.
●Demonstrate experience with attribution and tracking infrastructure, and comfort working across tools like GA4, UTM frameworks, Meta Business Manager, and CRM integrations.
●Demonstrated success in hiring, developing, and managing high-performing marketing teams focused on driving acquisition
●A history of owning or heavily contributing to performance marketing budgets and accountability for ROI.
●Ideally, experience working within or adjacent to the U.S. healthcare ecosystem, understanding of CPT codes, payer dynamics, and healthcare consumer behavior a strong plus.