Our client is a rapidly growing manufacturer within the consumer durables category, recognized for premium craftsmanship, innovative design, and a strong commitment to channel partnerships. The business is scaling nationwide through independent dealers and regional distributors, redefining standards in a multibillion-dollar category historically dominated by legacy brands.
The Vice President of Sales will lead all aspects of the company’s dealer-channel strategy and commercial expansion. This executive will drive new dealer acquisition, strengthen existing partnerships, and build a high-performing national sales organization to deliver profitable growth and market share gains.
Dealer Channel Leadership
- Develop and execute a structured conversion and onboarding playbook for target accounts.
- Negotiate preferred or exclusive vendor agreements with strategic regional partners.
Deliver $20M+ in channel revenue within three years through staged regional-to-national growth.
Establish tiered dealer programs (Silver / Gold / Platinum) with differentiated benefits and incentives.
Build and lead a high-touch national sales team of 8–10 regional managers.
Partner cross-functionally with Marketing on dealer-specific campaigns and co-op initiatives.
Equip partners with comparative tools and sales enablement materials to support competitive conversion.
Monitor market activity and competitor programs to inform ongoing strategy adjustments.
10+ years in dealer or channel sales leadership within consumer durables, outdoor products, or adjacent categories.
Existing relationships with national and regional dealer groups or co-ops.
Hunter mentality with strong negotiation and relationship-building skills.
Preferred: Experience working with cooperative retailers, buying groups, or franchise networks.
Competitive base salary + performance bonus + equity participation
Opportunity to build a national sales infrastructure from the ground up
Talentfoot Overview
Talentfoot.com
Apply Today
Dealer Channel Leadership
- Develop and execute a structured conversion and onboarding playbook for target accounts.
- Negotiate preferred or exclusive vendor agreements with strategic regional partners.
Deliver $20M+ in channel revenue within three years through staged regional-to-national growth.
Establish tiered dealer programs (Silver / Gold / Platinum) with differentiated benefits and incentives.
Build and lead a high-touch national sales team of 8–10 regional managers.
Partner cross-functionally with Marketing on dealer-specific campaigns and co-op initiatives.
Equip partners with comparative tools and sales enablement materials to support competitive conversion.
Monitor market activity and competitor programs to inform ongoing strategy adjustments.
10+ years in dealer or channel sales leadership within consumer durables, outdoor products, or adjacent categories.
Existing relationships with national and regional dealer groups or co-ops.
Hunter mentality with strong negotiation and relationship-building skills.
Preferred: Experience working with cooperative retailers, buying groups, or franchise networks.
Competitive base salary + performance bonus + equity participation
Opportunity to build a national sales infrastructure from the ground up
Talentfoot Overview
Talentfoot.com
Apply Today
Competitive base salary + performance bonus + equity participation
Opportunity to build a national sales infrastructure from the ground up
Talentfoot Overview
Talentfoot.com
Apply Today