We are representing an independent full service agency who has been challenging the status qou for 30 years winning awards such as Agency of the Year several times.
We are seeking a Group Director of Performance Marketing to lead our media efforts. Our ideal candidate has experience leading performance media teams and developing omnichannel paid media strategies. This position is a player-coach role and is responsible for the day-to-day tactical and strategic operations. You’ll develop and oversee strategy, execution, optimization, and analysis of our media programs across various digital mediums. Our ideal candidate is solutions-focused, data driven, and has agency leadership experience.
You will lead the relationship for the largest media account at the agency that they have had a partnership with for 7+ years. This is a national education client with 500 locations across 34 states.
Key Responsibilities
•Lead a team of Performance Marketing Managers and Associate Directors, managing and mentoring and driving a culture of continual analysis, testing, experimentation, and optimization.
•Develop omni-channel distribution strategies across channels including (but not limited to) paid social, paid search, programmatic display, native advertising, CTV, direct buys, etc.
•Oversee all media buying activities, utilizing data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
•Develop and standardize a media operations process that can be scaled across client accounts.
•Integrate performance media strategy and best practices across departments on business development opportunities.
•Responsible for collaboration on media reporting including performance measurement and metrics analysis and insights.
•Collaborate with other discipline leads (creative, content, UX, strategy, analytics, etc.) to service clients as part of integrated content production and delivery programs.
•Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs.
•Keep current with industry trends and advancements.
Key Qualifications
•8 years experience in performance marketing with direct oversight of SEM, programmatic, retargeting, paid social, and funnel optimization
•3-5 years of people management experience
•Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
•Willingness to be deep in the details while also being able to create and communicate higher level strategy
•Strong analytical abilities with a passion for data-informed decision making
•Strong communication skills with the ability to present and discuss both analysis and strategy to executive management.