Our client is helping redefine how contractors and home service businesses grow through innovative marketing strategies, technology-enabled solutions, and deep industry expertise. Known for its entrepreneurial culture, collaborative environment, and strong client relationships, the company has built a reputation as a trusted partner to businesses looking to scale and compete in an increasingly digital marketplace. The team values accountability, creativity, adaptability, and a willingness to roll up your sleeves to drive meaningful results. As the company continues to expand its presence and influence within the industry, they are seeking a Director of Marketing & Partnerships to help shape the next phase of growth and brand evolution.

Position Overview

This is a unique opportunity for a strategic and hands-on marketing leader to build and scale a high-impact B2B marketing function within a fast-growing organization. The Director of Marketing & Partnerships will play a highly visible role across the business, partnering closely with leadership to drive brand awareness, strengthen strategic partnerships, support revenue growth, and improve how the company connects with its audience. This role offers the chance to influence both strategy and execution while helping establish repeatable systems that support long-term growth. Ideal for someone who enjoys building, problem-solving, and collaborating across teams, this position offers significant ownership, career growth potential, and the opportunity to directly shape the company’s market presence and future direction.

Position Responsibilities

• Develop and lead the company’s B2B marketing and partnership strategy aligned with business growth goals and revenue objectives

• Build and execute integrated marketing campaigns across content, email, social media, events, partnerships, and paid channels to drive awareness and demand generation

• Create and refine positioning, messaging, and storytelling that clearly communicates the company’s value proposition to contractors, home service businesses, and industry partners

• Partner closely with sales leadership to improve lead generation, lead nurturing, conversion support, and overall alignment between marketing and revenue efforts

• Develop sales enablement materials including case studies, presentations, landing pages, email campaigns, and objection-handling content to support the buyer journey

• Identify, build, and manage strategic partnerships, referral relationships, co-marketing opportunities, and industry collaborations that expand brand visibility and generate qualified opportunities

• Represent the company externally through industry events, webinars, partner meetings, podcasts, presentations, and other thought leadership opportunities

• Lead the planning and execution of trade shows, events, sponsorships, and experiential marketing initiatives that support brand growth and relationship development

• Build scalable marketing systems, workflows, and operational processes that improve execution, reporting, and campaign performance across the organization

• Monitor marketing performance, analyze KPIs and funnel metrics, and use insights to continuously improve strategy, efficiency, and return on investment

Position Qualifications

Required:

• Proven track record of building and scaling successful B2B marketing programs that drive measurable business growth, lead generation, and brand awareness

• A minimum of 5 years of progressive B2B marketing experience with at least 3 years in a leadership role overseeing cross-functional marketing initiatives

• Strong experience in demand generation, brand strategy, content marketing, partnership development, and sales enablement

• Demonstrated success developing marketing strategies for professional services, agencies, SaaS organizations, or high-growth service-based businesses

• Experience building and managing strategic partnerships, referral programs, co-marketing initiatives, or channel relationships

• Strong understanding of marketing analytics, funnel metrics, campaign reporting, and performance optimization

• Excellent communication, presentation, and relationship-building skills with the ability to influence across teams and represent the brand externally

Preferred:

• Experience marketing to contractors, home service businesses, or small to midsize service organizations

• Background working in a marketing agency, digital services company, or fast-paced entrepreneurial environment

• Experience supporting event marketing, video-first content initiatives, or experiential campaigns

• Strong operational mindset with the ability to balance strategic leadership and hands-on execution

• Collaborative, growth-oriented approach with a passion for continuous learning and process improvement

If you are excited by the opportunity to build, lead, and shape the future of a growing brand while working alongside a collaborative and entrepreneurial team, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your background and experience align with our client’s needs.