Our client is transforming the way businesses navigate complex supply chain and logistics challenges through innovative, technology enabled solutions and a deeply consultative approach. Built on a foundation of customer focus, operational excellence, and long-term partnership, the organization has earned a strong reputation for delivering customized solutions that help customers improve efficiency and drive growth. As the business continues its evolution into a more sophisticated, growth oriented organization, it is seeking a Vice President of Marketing to help shape its market presence and accelerate growth across the organization.
Position Overview
This is a unique opportunity to build and lead a modern marketing function for a growing organization that is making significant investments in technology, innovation, and go to market transformation. As Vice President of Marketing, you will serve as a key member of the leadership team, helping define the company’s market positioning, strengthen brand awareness, and create a scalable demand generation engine that drives measurable business results. This role offers exceptional visibility across the organization and the opportunity to influence company strategy, align marketing and sales efforts, and modernize marketing infrastructure. For a marketing leader who enjoys building from the ground up and balancing strategic leadership with hands on execution, this position offers the chance to leave a lasting impact on a business that views marketing as a critical driver of growth. The role is based on-site in Minneapolis and relocation is available.
Position Responsibilities
• Develop and execute an integrated B2B marketing strategy aligned with company growth objectives, customer acquisition goals, and revenue targets.
• Refine and strengthen the organization’s value proposition, market positioning, and messaging to clearly differentiate the business in a competitive marketplace.
• Partner closely with sales and executive leadership to build a scalable go to market strategy that generates qualified pipeline and accelerates revenue growth.
• Lead brand awareness initiatives across digital marketing, content marketing, public relations, thought leadership, webinars, podcasts, industry events, and account based marketing programs.
• Build, optimize, and scale inbound and outbound lead generation programs utilizing marketing automation, AI enabled marketing technologies, sales intelligence tools, SEO, content strategy, and social media channels.
• Develop compelling customer facing content including case studies, customer success stories, solution narratives, educational resources, and industry insights that support consultative selling efforts.
• Establish marketing analytics, attribution models, dashboards, and performance metrics to measure campaign effectiveness, conversion performance, and pipeline contribution.
• Manage external agency relationships, technology partners, and marketing vendors while ensuring alignment with company objectives and measurable return on investment.
• Foster a high performance, collaborative culture by mentoring team members, developing talent, and helping shape the future structure of the marketing organization.
Position Qualifications
Required:
• Proven track record of building and scaling B2B marketing functions that have directly contributed to measurable pipeline growth, revenue generation, and increased market visibility.
• A minimum of 10 years of progressive experience in B2B marketing, demand generation, brand strategy, or go to market leadership roles within complex solution selling environments.
• Demonstrated success partnering closely with sales teams to drive growth within consultative sales environments involving long sales cycles and multiple decision makers.
• Experience developing positioning, messaging, and content strategies for complex services, solutions, or offerings that require customer education and differentiation.
• Strong expertise in modern demand generation disciplines including account based marketing, digital marketing, marketing automation, CRM platforms, SEO, content marketing, analytics, and emerging AI enabled marketing technologies.
• Hands on leadership style with the ability to balance strategic planning and tactical execution in a fast paced, entrepreneurial environment.
Preferred:
• Marketing leadership experience within logistics, supply chain, consulting, professional services, manufacturing, B2B technology, or related industries.
• Experience leading rebranding initiatives, market repositioning efforts, or go to market transformation programs.
• Demonstrated ability to thrive in collaborative cultures that value accountability, adaptability, curiosity, and continuous improvement.
If you are excited about the opportunity to build, lead, and scale a high impact marketing function while helping shape the future of a growing organization, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your experience and qualifications align with our client’s needs.