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Regional Go-To-Market Manager

New York City | Hybrid

About Our Client

Our client is reshaping the future of digital advertising with a proprietary approach to audience targeting that prioritizes precision, performance, and consumer privacy — without relying on third-party cookies or personal identifiers. Founded in 2014, this global adtech innovator now operates across 18 countries with a team of over 500 people, and has earned consistent recognition for both its technology and its culture — including honors at the MarTech Breakthrough Awards for best privacy solution and recognition at the UK Company Culture Awards for ESG leadership. Guided by core values of Integrity, Creativity, Execution, and Grit, the company has built an inclusive, high-performance environment where diverse perspectives are celebrated and every team member is encouraged to bring their most authentic self to work. As the company accelerates its expansion across the Americas and scales into high-growth channels including CTV and Retail Media, they are seeking a Regional Go-To-Market Manager to serve as the strategic engine connecting global vision to regional commercial impact.

Position Overview

This role sits at the nerve center of the business — where global strategy meets boots-on-the-ground execution across one of the company’s most important and fastest-growing markets. As the Regional Go-To-Market Manager for the Americas, you will serve as the critical link between the global GTM organization and regional sales leadership, translating high-level strategy into actionable playbooks, sharp positioning, and enabled sales teams who are equipped to win. This is not a marketing or events role — it is a commercially-minded, strategy-first position with direct influence on pipeline growth, sales effectiveness, and regional revenue outcomes. Three things make this role particularly compelling for the right candidate: the scope of impact (you will shape how an entire region goes to market), the visibility (you will partner directly with Managing Directors and senior sales leaders across the Americas), and the timing (the company is actively scaling into CTV, Retail Media, and audience-based solutions, giving you the chance to build and own GTM motions from the ground up). For someone who thrives at the intersection of strategy and execution, this is a rare opportunity to leave a mark.

Position Responsibilities

Regional GTM Strategy & Execution

• Adapt and operationalize the company’s global go-to-market strategy for the Americas, tailoring messaging, solution packaging, and positioning to match regional market dynamics across key verticals including CPG, Automotive, and Retail.

• Identify and act on regional growth opportunities — working closely with sales leadership to build pipeline, contribute to strategic pitches, and unlock new business across agencies and brands.

• Serve as the strategic link between Global GTM and regional teams, ensuring commercial priorities are clearly communicated, embraced, and executed on the ground.

Sales Enablement & Training

• Develop and deliver enablement initiatives that ensure sales teams know what solutions to sell, how to position them effectively, and why the company stands out in a competitive market.

• Lead regional training, certification programs, and ongoing support for priority offerings including CTV, Retail Media, and persona-based audience solutions.

• Build and maintain sales enablement assets — including playbooks, battle cards, pitch decks, and competitive materials — that equip teams to engage clients with confidence.

Market Intelligence & Customer Insight

• Track competitor activity, platform developments, and emerging industry trends; translate field intelligence into clear, actionable recommendations for both regional and global stakeholders.

• Gather structured feedback from clients, agencies, and sales teams to inform Global GTM strategy and influence product roadmap decisions, ensuring solutions remain aligned with evolving market needs.

• Leverage AI tools and data-driven methodologies to accelerate research, competitive analysis, and content development across GTM initiatives.

Position Qualifications

Required

• Demonstrated track record of driving commercial impact through GTM strategy, sales enablement, or product marketing — with measurable outcomes tied to revenue or pipeline growth.

• 2–5 years of experience in a GTM, product marketing, or sales strategy role within adtech — programmatic, AdTech platforms, or Retail Media experience is non-negotiable; candidates without it will not be considered.

• Direct experience launching or scaling a product or solution to a sales organization, with the ability to translate complex offerings into clear, compelling narratives.

• Commercially-minded collaborator who is comfortable contributing to go-to-market strategies and partnering cross-functionally with sales, product, marketing, and operations teams.

• Data-informed communicator who can use performance metrics and market insights to tell a clear story that resonates with both clients and internal stakeholders.

Preferred

• Experience operating within a global organization and navigating the interplay between centralized strategy and regional execution.

• Familiarity with CTV, Retail Media, or audience-based advertising solutions and their respective sales motions.

• Fluency with AI tools (such as Claude, ChatGPT, or Gemini) as part of day-to-day workflow for research, enablement content, and competitive analysis.

• Collaborative, growth-oriented mindset with a genuine passion for being at the forefront of adtech innovation.

Ready to Make an Impact?

If you’re ready to own a region, shape how a world-class adtech company goes to market across the Americas, and take your career to the next level, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.

About Talentfoot Executive Search

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com

Company Overview

Our client is a respected leader in the engineering and infrastructure sector, specializing in large-scale water, wastewater, and commercial construction projects that strengthen communities and support long-term growth. With a commitment to operational excellence, innovation, and safety, the organization delivers complex capital improvement projects valued at over $50 million across a diverse portfolio of public and private sector initiatives. As they continue to expand, they are seeking an experienced Construction Manager to lead critical infrastructure and commercial development projects while driving quality, efficiency, and successful project execution.

Position Overview

This is an exciting opportunity for a seasoned construction professional to join a highly collaborative and growth-oriented organization where leadership, technical expertise, and strategic project management are highly valued. As the Construction Manager, you will oversee the full lifecycle of major construction and infrastructure projects, ensuring projects are completed on time, within budget, and in compliance with all contract and engineering specifications.

This role offers significant visibility across project stakeholders, engineering teams, contractors, and executive leadership while providing the opportunity to lead impactful projects that directly support community infrastructure and long-term development initiatives. The ideal candidate will bring strong leadership capabilities, extensive experience managing large-scale capital improvement projects, and the ability to navigate complex construction environments with confidence and professionalism.

Position Responsibilities

• Lead and oversee all phases of project planning, development, and execution for large-scale water, wastewater, and commercial construction projects.
• Develop and manage project management plans, schedules, budgets, and resource allocation strategies.
• Coordinate closely with engineering, architectural, consulting, and contractor teams to ensure successful project delivery.
• Evaluate project alternatives and recommend innovative solutions to improve efficiency, cost-effectiveness, and project outcomes.
• Manage feasibility studies, environmental impact assessments, preliminary engineering, and conceptual project designs.
• Assist Resident Engineers and Project Managers with reviewing progress reports, payment applications, schedules, and change order requests.
• Monitor project quality, safety standards, and compliance with contractual and regulatory requirements.
• Identify project risks proactively and implement mitigation strategies to minimize operational or financial impact.
• Prepare and deliver monthly project progress updates and status presentations to executive leadership and stakeholders.
• Maintain strong communication with clients, contractors, regulatory agencies, and internal teams throughout the project lifecycle.
• Support organizational best practices, standard operating procedures, and continuous improvement initiatives.
• Perform additional project leadership and operational duties as needed.

Position Qualifications

Required:

• Bachelor’s degree in Engineering, Construction Management, or a related technical field.
• Minimum of 15 years of progressive experience managing large-scale construction or integrated systems capital improvement projects valued at $50 million or more.
• Extensive experience overseeing the full project lifecycle including planning, design, procurement, budgeting, contract administration, and implementation.
• Strong knowledge of construction management principles, engineering design processes, and operational project controls.
• Proven ability to manage budgets, schedules, stakeholder relationships, and cross-functional project teams.
• Exceptional communication, leadership, analytical thinking, and problem-solving abilities.
• Proficiency with Microsoft Office Suite including Word, Excel, Outlook, SharePoint, and Access.
• Ability to thrive in both office and active construction site environments.

Preferred:

• Professional Engineer (PE) certification or equivalent advanced industry credentials.
• Experience with commercial and office building construction projects.
• Experience using professional scheduling and project management software.
• Familiarity with transportation design specifications and infrastructure requirements.
• Strong presentation skills with the ability to communicate effectively with executive leadership, boards, regulatory agencies, and public stakeholders.

Call to Action

If you are an experienced construction leader looking to oversee impactful infrastructure and commercial development projects while joining a respected and growth-focused organization, we encourage you to apply today. A member of our recruitment team will reach out should your experience and qualifications align with our client’s needs.

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.

Our client is a purpose driven leader in the early childhood education space, dedicated to helping children and families build a brighter future through high quality learning experiences. With hundreds of locations nationwide and a strong reputation for excellence, the organization has built a culture centered around collaboration, belonging, innovation, and long term growth. Backed by a stable and evolving leadership team, the company is investing heavily in marketing transformation, franchise growth, and operational excellence to support continued expansion across the country. As the organization enters its next phase of growth, they are seeking a Senior Manager, Field Marketing to help strengthen franchise performance and drive impactful local marketing strategies across a regional portfolio.

Position Overview

This is an exciting opportunity for a strategic and relationship driven marketing leader to make a measurable impact within a fast growing, nationally recognized franchise organization. The Senior Manager, Field Marketing will serve as a trusted advisor to franchise owners, helping them maximize local marketing investments, improve enrollment performance, and strengthen brand presence within their communities. This role offers a unique blend of strategy, coaching, analytics, and field partnership, giving the right candidate the opportunity to influence business outcomes across a large multi unit portfolio. With high visibility across marketing, operations, and executive leadership, this position is ideal for someone who thrives in a consultative environment and enjoys balancing big picture strategy with hands on problem solving.

Position Responsibilities

• Serve as the senior marketing advisor for a regional portfolio of franchise locations, providing strategic guidance on local marketing plans, investment allocation, and performance optimization

• Consult franchise owners on digital marketing, paid media, grassroots outreach, referral generation, social media, and community engagement strategies that drive enrollment growth

• Review and provide feedback on annual local marketing plans, ensuring alignment with brand standards, business objectives, and market opportunities

• Monitor marketing performance and key metrics across the region, identifying opportunities for optimization and proactive intervention where needed

• Partner closely with internal paid media, brand, analytics, and operations teams to ensure campaigns and local initiatives are aligned and effectively executed

• Develop and deliver training resources, playbooks, and educational materials that help franchise owners improve marketing effectiveness and local execution

• Support new school openings, pilot initiatives, and strategic marketing projects designed to improve systemwide performance and consistency

• Build strong relationships with franchise owners and operators, serving as a trusted resource and escalation point for marketing related challenges and opportunities

• Ensure local marketing activity aligns with brand standards, approved guidelines, and franchise agreement requirements while balancing local market relevance

• Share market insights, successful campaigns, and best practices across the broader marketing organization to support continuous improvement and innovation

Position Qualifications

Required:

• Proven track record of driving measurable business growth through local marketing, franchise marketing, or multi location marketing strategies

• A minimum of 10 years of progressive experience in field marketing, franchise marketing, local marketing, or multi unit consumer brand environments

• Deep expertise advising franchise owners, operators, or business stakeholders on marketing strategy, customer acquisition, and performance optimization

• Strong knowledge of digital marketing channels including paid search, paid social, local SEO, Google Business Profile, email marketing, and community based marketing initiatives

• Experience analyzing marketing performance data and translating insights into actionable recommendations and business outcomes

• Demonstrated success managing complex stakeholder relationships and influencing without direct authority

• Strong organizational and communication skills with the ability to manage multiple priorities in a fast paced environment

Preferred:

• Experience supporting franchise systems, multi location consumer brands, retail, service, hospitality, or education related organizations

• Experience leading teams, mentoring marketing professionals, or driving cross functional initiatives

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree preferred

This is a remote role with 30% estimated travel, and we are currently searching for candidates located in the Colorado/Minnesota/Ohio region and Texas.

If you are excited about helping franchise owners grow their businesses while contributing to a mission driven organization focused on children and families, we would love to hear from you. Apply today and a member of Talentfoot’s recruitment team will be in touch should your background align with our client’s needs.

Newly created Accounting Manager role with a global, growing organization in Wauconda, IL! They are on a hybrid schedule (3 days in/2 days remote) and have a fun, collaborative culture!

Position Summary

The Accounting Manager is responsible for leading the accounting department to ensure accurate financial reporting, strong internal controls, and compliance with all regulatory requirements. This role oversees daily accounting operations, including Accounts Payable, Accounts Receivable, and General Ledger functions. The Accounting Manager plays a key role in the monthly close process, budget preparation, and financial analysis, while also driving process improvements and automation initiatives.

Key Responsibilities

• Oversee and manage general accounting functions, including Accounts Receivable, Accounts Payable, and general ledger accountants.
• Lead the monthly, quarterly, and annual close process. This includes monitoring close timelines and deliverables, reviewing journal entries and balance sheet reconciliations and analyzing reserves intercompany eliminations.
• Develop and manage budgets and forecasts in collaboration with internal teams and senior management.
• Assist in compliance with federal, state and local regulations.
• Prepare, review and analyze financial statements for accuracy and compliance with GAAP.
• Supervise, mentor, and develop accounting staff, fostering a collaborative and high-performing team environment.
• Implement and maintain internal controls to safeguard company assets and ensure the integrity of financial data.
• Support internal and external audits, providing documentation and addressing auditor inquiries.
• Drive process improvements and financial automation processes (robotic process automation, AP automation, Onestream, ect.)
• Travel up to 5% to the Ohio facility to support an additional team member.

Skills and Requirements

• Bachelor in Accounting or Finance degree required.
• CPA certification is preferred
• 8+ years of Accounting /Finance experience, 1+ years managing people
• Good understanding of business processes in a manufacturing environment
• Ability to work simultaneously on multiple projects and produce high quality work under tight deadlines
• Knowledge of accounting and reporting systems (D365, Onestream, Excel)
• Ability to analyze financial data and projections.
• Strong organizational skills, strategic thinking and detail-oriented
• Outstanding written and verbal communication skills. Ability to communicate with all levels of the organization.

If you’re ready to make an impact and take your career to the next level, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills and qualifications match our client’s requirements.

Talentfoot Executive Search is partnering with a rapidly growing eCommerce company in the gifting space. We are seeking a highly analytical and creative Senior Performance Marketing Manager to own and scale the paid acquisition engine. This role will be responsible for managing a multi-million dollar media budget, optimizing performance across channels, and driving efficient, scalable growth for the business.

You’ll sit at the intersection of data, creative, and strategy—working closely with our in-house team and agency partners to continuously test, learn, and improve performance. This is a high-impact role for someone who thrives in fast-paced environments, understands the nuances of seasonal demand, and knows how to turn insights into revenue.

Responsibilities

Own Paid Media Strategy & Execution:

Manage and optimize an $8–10M annual advertising budget across platforms including Meta, Google, AppLovin, Pinterest, and Bing.

Drive Efficient Growth:

Continuously improve performance across key metrics including CAC, MER, ROAS, and LTV while scaling revenue and maintaining efficiency.

Channel Optimization:

Develop tailored strategies for each advertising channel, understanding the unique role each plays in the funnel and how they work together.

Creative Strategy & Development:

Partner closely with the creative team to concept, test, and iterate on high-performing ad creative. Guide the development of channel-specific assets that drive engagement and conversion.

Testing & Experimentation:

Build and execute a robust test-and-learn roadmap across audiences, creatives, offers, and landing pages to unlock incremental growth.

Seasonal Planning & Execution:

Lead performance marketing strategy around key seasonal moments, ensuring campaigns are optimized for peak demand periods.

Data Analysis & Reporting:

Analyze performance daily, weekly, and monthly to identify trends, uncover opportunities, and make data-driven decisions. Clearly communicate insights and recommendations to stakeholders.

Subscription & LTV Optimization:

Understand and optimize subscription and retention metrics, working to improve customer lifetime value and long-term profitability.

Cross-Functional Collaboration:

Work closely with eCommerce, creative, analytics, and development teams to align on goals, share insights, and execute growth initiatives.

Agency & Partner Management:

Collaborate with external partners as needed to support execution, strategy, and scaling efforts

Qualifications

• 5+ years of experience in performance marketing, ideally within a DTC or eCommerce brand
• Proven experience managing and scaling multi-million dollar paid media budgets
• Deep expertise across platforms including Meta, Google, and other paid acquisition channels
• Strong understanding of creative strategy and its impact on performance
• Experience working in highly seasonal businesses is a plus
• Data-driven mindset with the ability to translate insights into actionable strategies
• Strong understanding of subscription economics and LTV optimization
• Highly collaborative, with experience working cross-functionally with creative, analytics, and product teams
• Comfortable operating in a fast-paced, high-growth environment with a bias for action

If you’re ready to make an impact and take your career to the next level, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills and qualifications match our client’s requirements.

Company Overview

Our client is a purpose-driven, globally recognized consumer products leader whose mission of cleaning homes and saving pets has powered over 150 years of innovation and growth. Known for a portfolio of category-defining cleaning solutions, the company has earned a loyal consumer following through its commitment to product excellence, continuous innovation, and a deeply held belief that business can be a force for good, having donated more than $30 million to support animal welfare since 2011. The organization fosters a collaborative, inclusive culture where talented people are empowered to think boldly, act with integrity, and make a meaningful impact. As the company accelerates its global digital transformation and invests in next-generation commerce capabilities, they are seeking a Director, Global Digital Shopper to help shape and lead the next chapter of their growth.

Position Overview

This is an exceptional opportunity for a commercially minded digital commerce leader who thrives at the intersection of brand, technology, and consumer experience. As Director, Global Digital Shopper, you will own the digital commerce engine for a globally scaled, purpose-led brand, with direct P&L accountability, a seat at the senior leadership table, and the scope to shape strategy across DTC, Amazon, retailer.com, and emerging marketplace platforms worldwide. Three compelling career differentiators set this role apart: First, the chance to architect and own a global Digital Shopper playbook from strategy to execution, establishing how a beloved consumer brand competes and wins in the era of conversational and social commerce. Second, the unique blend of brand prestige and digital ambition, where you will work alongside world-class commercial, marketing, and technology teams to build experiences that set industry benchmarks. Third, extraordinary visibility and influence, as you will collaborate directly with C-suite leaders and serve as the company’s senior digital representative both internally and externally. This role is built for someone ready to lead, innovate, and leave a lasting mark on a brand that millions of consumers trust every day.

Position Responsibilities

• Own P&L performance across digital commerce channels, including revenue growth, profitability, and contribution margin, while leading joint business planning and strategic negotiations with key platform partners.

• Define and execute the global Digital Shopper playbook, translating strategy into actionable, regionally relevant execution plans across owned, marketplace, and retailer.com platforms.

• Lead the end-to-end shopper journey across all digital touchpoints, including DTC, marketplace storefronts, and retailer.com environments, ensuring brand integrity and continuous performance optimization.

• Drive a culture of experimentation and structured test-and-learn programs to eliminate shopper friction, improve conversion, and unlock new revenue opportunities across channels.

• Own digital platform and tech stack business requirements, partnering with IT and cross-functional teams to define and deliver scalable global roadmaps for web, app, and loyalty experiences.

• Champion emerging commerce platforms and formats, including social shopping, conversational commerce, and AI-assisted discovery, to keep the brand at the forefront of digital retail innovation.

• Collaborate with Regional GMs, Global Center of Excellence leads, and Product GMs to ensure shopper strategies connect directly to commercial objectives and local market needs.

• Lead agency relationships and performance management across global partners, including regular business reviews, quarterly joint business planning sessions, and annual talent-to-talent summits.

• Evolve measurement models to capture total eCommerce performance across owned, marketplace, and retailer.com, using data to drive decisions that improve both consumer experience and commercial results.

Position Qualifications

Required

• A proven track record of driving sustained digital commerce growth, with demonstrated success scaling DTC platforms, marketplace businesses, or omnichannel retail programs with measurable P&L impact.

• A minimum of 10 years of progressive leadership experience in digital commerce, Amazon, DTC operations, or shopper experience, with significant global or multi-market exposure.

• Deep expertise in UX, merchandising, pricing and promotion strategy, and conversion optimization across digital platforms, including PDP quality, SEO, A+ content, and retail media.

• Demonstrated success owning and influencing digital platform strategy and tech stack decisions, with experience partnering closely with IT to deliver global roadmaps.

• Skilled at managing global agency and platform partner relationships with strategic and operational rigor, including performance management cadences and joint business planning.

• Strong ability to balance consumer experience excellence with commercial impact, with experience presenting and influencing at the executive level.

Preferred

• Experience scaling emerging commerce platforms such as TikTok Shop, conversational commerce, or AI-assisted discovery environments.

• Background working within mission-driven or consumer-centric organizations where brand equity and customer loyalty are core to the growth strategy.

• Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent experience providing comparable knowledge.

Apply Now

If you’re ready to make an impact and take your career to the next level, we’d love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.

Company Overview

Our client is a purpose-driven, family-owned leader in the premium home care and consumer durables space, with a legacy spanning nearly 150 years of innovation and a mission rooted in helping families enjoy the moments that matter most. Recognized with multiple Vendor of the Year awards from major retail partners across mass, DIY, eCommerce, and broadcast channels in both the US and Canada, the company has built a reputation for delivering consumer-centric products that combine cutting-edge engineering with genuine care for the families who use them. A company of conviction as much as commerce, they have donated more than $45 million to charitable initiatives supporting animal welfare, demonstrating a deep commitment to social responsibility that resonates throughout the culture. As the company accelerates its global footprint across North America, Europe, and beyond, they are seeking a Sr. Director of Global Demand Generation to architect and lead their demand strategy into the next era of growth.

Position Overview

This is a rare opportunity to own the full demand generation engine for a globally recognized, category-leading brand. As Sr. Director of Global Demand Generation and head of the Demand Generation Center of Excellence (COE), you will define and drive paid, owned, and earned media strategies across every channel, market, and customer journey, with direct influence over how the brand shows up across brand media, retail media, performance marketing, PR, social, and influencer ecosystems worldwide. With high visibility across the C-suite and direct partnership with regional GMs and cross-functional leaders, your work will tangibly shape revenue growth, brand equity, and market presence at a global scale. Three compelling reasons to consider this role: first, you will be building the global demand playbook from a position of strategic authority, setting the standards that regional teams across North America, EMEA, APAC, and LATAM will follow; second, you will lead a well-resourced organization with significant agency partnerships and a sophisticated martech stack, giving you the tools to do your best work; and third, this role sits at the intersection of brand and performance, offering the breadth and depth that propels career-defining leadership experiences.

Position Responsibilities

• Define and lead the global demand generation vision and roadmap, aligning paid, owned, and earned media strategies with corporate growth objectives and regional go-to-market priorities.

• Architect and evolve full-funnel, integrated media strategies across brand, retail, performance marketing, PR, social, and influencer channels, driving both demand creation and demand capture across all markets.

• Lead and inspire a global community of regional Demand Generation leaders (dotted-line), establishing playbooks, benchmarks, and performance standards that elevate execution across every region.

• Oversee all major global agency partnerships, ensuring accountability, innovation, financial stewardship, and operational efficiency through rigorous performance management.

• Collaborate with Sales, Product Marketing, the Amazon COE, Customer Experience, and Analytics teams to ensure media investment decisions are grounded in consumer insights, business KPIs, and commercial priorities.

• Drive a structured learning agenda, including a visible roadmap of scalable media tests that advance measurement sophistication and channel mix optimization.

• Apply advanced measurement frameworks (MMM, MTA, incrementality testing, attribution modeling) to connect media performance to business outcomes including sales, share, and category growth.

• Lead the evaluation and implementation of demand generation technology, including CDPs, DSPs, DCO tools, retail media management platforms, and AI-enabled planning and optimization capabilities.

• Act as an internal and external thought leader on demand generation, media innovation, and consumer engagement, championing cohesive storytelling across brand and performance channels.

Position Qualifications

Required

• A proven track record of building and scaling global demand generation programs that deliver measurable impact on brand awareness, conversion, and revenue growth across omnichannel retail environments.

• A minimum of 15 years of progressive leadership experience in media, demand generation, or growth marketing, with a global remit spanning multiple regions.

• Deep expertise across paid, owned, and earned media channels, including dynamic/performance social, retail media, influencer ecosystems, PR, and brand media, with hands-on experience managing complex, multi-market media environments.

• Demonstrated command of advanced measurement methodologies (MMM, MTA, incrementality testing, cohort analysis, brand lift studies) and experience tying media investment directly to business KPIs.

• Strong track record leading or partnering with global media, creative, PR, and influencer agencies, including contract negotiations, performance scorecards, and innovation acceleration.

• Proven ability to lead and influence in global, matrixed organizations, driving alignment across regional leaders, C-suite executives, and cross-functional stakeholders without direct reporting authority.

Preferred

• Experience in consumer durables, household products, electronics, or CPG with complex retail and eCommerce distribution models, including DTC-to-omnichannel transitions.

• Working knowledge of regional media ecosystems, including key digital platforms across APAC, EU privacy frameworks (GDPR), and global ad verification tools.

• Experience building or scaling global Centers of Excellence, internal media capabilities, or hybrid internal/agency operating models.

• Prior leadership of global brand launches, category growth initiatives, or new-country market entries.

Apply Now

If you are ready to make an impact and take your career to the next level, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.

Talentfoot Executive Search specializes in future proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.

Our client is a purpose-driven, family-owned leader in the premium home care and consumer durables space, with a legacy spanning nearly 150 years of innovation and a mission rooted in helping families enjoy the moments that matter most. Recognized with multiple Vendor of the Year awards from major retail partners across mass, DIY, eCommerce, and broadcast channels in both the US and Canada, the company has built a reputation for delivering consumer-centric products that combine cutting-edge engineering with genuine care for the families who use them. A company of conviction as much as commerce; they have donated more than $45 million to charitable initiatives supporting animal welfare, demonstrating a deep commitment to social responsibility that resonates throughout the culture.

We are representing them to hire a Director Demand Generation responsible for constructing impactful paid media plans, driving brand and commercial growth, and ensuring the brand is continuously top of mind. This leader will work across the organization to clearly define plan performance, set transparent and attainable KPIs, and then lead a team of media planners, strategists, and analysts to achieve and communicate those KPI measures. This leader will set the bar for modern, data-driven demand generation, shaping how our brand connects with consumers, fuels growth in the United States, and delivers measurable business impact.

This marketing leader will influence how a category-leading brand shows up across brand media, retail media, performance marketing, PR, social, influencers, and all future-forward demand channels within the U.S. market.

Responsibilities

•Contribute to and execute demand generation vision and roadmap, aligning with corporate growth strategies and regional Go To Market priorities.

•Partner with the global Integrated Marketing team to translate business objectives into integrated media strategies that balance brand building and performance delivery.

•Serve as the contributor on paid, owned, and earned media, ensuring best-in-class execution across all channels.

•Further develop and coordinate the media budget plan process across the US organization; ensuring category, customer and brand budgets are aligned to organizational growth plans and KPIs are linked to company growth plans on both the brand, customer and category level.

•Oversee U.S. agency partnerships, ensuring accountability, innovation, and operational efficiency. Create a clear view of accountability and touchpoint cadences.

•Direct investments across brand media, retail media, PR, social, influencer, and emerging channels, ensuring measurable ROI. Leverage insights, learnings, and modeling to help determine the right channel mix; lead partnership with media analytics partners and providers.

•Directly manage the US media budgets, including all operational and commercial activities.

•Deepen and nurture relationships with media publishers (including retail media) and technology companies to enable first-mover access and development of innovative programs to help further strengthen the brand and media plan performance.

•Leverage performance insight and data tactics across channels to enhance data-driven plan optimization and inform creative optimization, personalization, and plan evolution. Measurement will include business results (POS/Share) in addition to traditional media KPIs

Qualifications

•Bachelor’s Degree in Marketing, Communications, Business

•10+ years of progressive leadership experience in media, demand generation, or growth marketing.

•Media agency experience is a must, and client experience is a plus.

•Deep understanding of media platforms and technology partners

•Expertise in performance digital marketing and full funnel execution.

•Track record of delivering measurable business impact through integrated, cross-channel media strategies.

If you are ready to make an impact and take your career to the next level, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your track record of success, experience, skills, and qualifications match our client’s requirements.

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.

Our client is a market-leading apparel brand known for delivering high-quality products and a compelling customer experience across multiple channels. The organization has built a strong reputation through a blend of creativity, operational excellence, and customer focus, earning recognition within its category for both product innovation and brand storytelling. With a collaborative and performance-driven culture, the company continues to invest in creative capabilities as a core driver of growth. As the business enters its next phase of expansion, they are seeking a Vice President of Creative to help elevate the brand and scale its impact.

This is a high-visibility leadership role with the opportunity to shape and lead the creative vision of a well-established and growing brand. The Vice President of Creative will influence how the brand shows up across all customer touchpoints, with direct impact on revenue, customer engagement, and brand differentiation. This role offers the chance to lead a multi-disciplinary creative organization while partnering closely with executive leadership to align creative strategy with business goals. It is an opportunity to build, scale, and modernize creative operations while leaving a lasting mark on a category-leading brand. The role also provides a strong runway for continued executive growth as the organization expands.

Position Responsibilities

· Define and execute the overall creative vision in alignment with brand strategy, marketing objectives, and business goals

· Lead the development and execution of creative across all channels, including catalog, digital, print, social, video, and experiential

· Oversee large-scale catalog strategy and production as a core revenue and brand driver

· Ensure brand consistency, storytelling excellence, and high-quality creative output across all customer touchpoints

· Build, lead, and develop a high-performing creative team across design, copy, production, and project management

· Partner cross-functionally with marketing, merchandising, ecommerce, and leadership to translate business goals into creative strategies

· Establish and optimize creative operations, including workflows, resource allocation, and production planning

· Oversee in-house studio strategy, including photography, video, technology, and budget management

· Use customer insights, market trends, and performance data to inform creative direction and decision-making

· Continuously evolve creative processes and capabilities to improve speed, quality, and innovation

Position Qualifications

Required:

· Proven track record of leading creative strategy that drives measurable business impact and brand growth

· A minimum of 10 years of progressive experience in creative leadership roles within an agency or in-house environment

· Experience leading multi-disciplinary creative teams, including design, copy, production, and operations

· Deep experience with large-scale catalog development, ideally within apparel, retail, or a related industry

· Demonstrated ability to build and scale high-performing teams and creative organizations

· Strong executive presence with the ability to influence senior leadership and cross-functional partners

Preferred:

· Experience within apparel, fashion, or consumer retail environments

· Strong balance of creative vision and data-driven decision making

· Operational mindset with experience improving systems, workflows, and production efficiency

· Passion for talent development and building collaborative, high-performance cultures

If you are ready to make an impact and take your career to the next level, we would welcome the opportunity to connect. Apply now, and a member of the Talentfoot team will be in touch if your experience aligns with our client’s needs.

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, ecommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we have partnered with more than 2500 companies and lead the industry with a 98 percent client success rate. Learn more at Talentfoot.com